Car Business

Author Elira Fontayne explains why the showroom feels so carefully staged–the lighting, the music, the polished displays–and how every element is engineered to keep you relaxed, impressed, and just a little dazzled. She reveals the psychological triggers dealerships rely on, from “anchoring” high prices to make lesser ones seem like bargains, to the “Monthly Payment Maze” that hides the true cost of your car behind appealingly small numbers.

Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style...

The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword and epilogue Genius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully...

Want to launch a low-cost business with high-demand services and fast, repeatable cash flow? How to Start a Mobile Car Wash Business: Clean Cars, Stack Cash is your complete guide to building a profitable mobile detailing business from the ground up—no storefront or expensive setup required.

A high-octane polemic against cars—which are ruining the world, while making us unhappy and unhealthy—from a talented young writer at the Economist The automobile was one of the most miraculous inventions of the 20th century. It promised freedom, style, and utility. But sometimes, rather...

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set...

The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile...

A Soul of the New Machine for our time, a gripping account of invention, commerce, and duplicity in the age of technology A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult...

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO. Before Travis...

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

From an award-winning journalist comes this real-life cloak-and-dagger tale of Vera Atkins, one of Britain’s premiere secret agents during World War II. As the head of the French Section of the British Special Operations Executive, Vera Atkins recruited, trained, and mentored special...

A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the...

Author's Note: This slow-burn, low-spice/clean enemies-to-lovers rom-com is set in a small town full of quirky citizens and is packed with pop culture, witty banter, and a guaranteed Happily Ever After--provided they can resist the urge to throw each other off a Colorado mountainside first...

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

Whether you're living paycheck to paycheck or just trying to make smarter financial choices, let award-winning writer and Washington Post columnist Michelle Singletary show you the practical steps you need to take for the financial peace you long for. In The 21-Day Financial Fast, Michelle...

In many ways, Henry Ford's story is well-known; in many more ways, it is not. Richard Snow masterfully weaves together a fascinating narrative of Ford's rise to fame through his greatest invention, the Model T. A highly pleasurable listen, filled with scenes and incidents from Ford's life, I Invented the Modern Age shows Richard Snow at the height of his powers as a popular historian and reclaims from history Henry Ford, the remarkable man who, indeed, invented the modern world as we know it.

"Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and...

Packed with intrigue, high-stakes schemes, and adrenalin-fueled action on-and-off the track, the brilliant and gripping inside story of Formula One’s most fascinating, swagger-rich, and win-at-all-costs team, Red Bull, now celebrating its twentieth anniversary. A propulsive, dramatic thrill...

Are you looking to start a business that really matters? Car dealership owners provide a much-needed service to our communities, and this service is with a personal touch that cannot be achieved via an online-only buying experience. Sometimes, it appears that there are more cars on the road than people already, how could you possibly make any money in this industry? The market has never been better for individuals who are striving to begin their own used car dealership. Used car dealerships are a recession-sturdy business model.