Career Building

Whether you’re looking to level up in your career, create a life of meaning, or embrace the wild unknown of new possibilities, Audacious provides the blueprint to help women find their authentic selves, reach for their wildest dreams, and craft the life they want and deserve.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

As a coach to some of the country’s highest-profile executives, Daniel Harkavy has witnessed the transformation that comes when leaders utilize coaching to turn their paycheck-driven teams into vibrant and successful growth cultures. Since founding his company in 1996, Harkavy and his team have coached thousands and shared their knowledge by certifying coaching leaders across the country. Now, in this strategic and thought-provoking guide, he shares his proven strategy for improving your team’s performance while raising quality of life inside and outside of the office.

After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.

In today's digital landscape, building a standout online business is more important than ever. With millions of online stores vying for attention, how can you ensure that your brand shines brightly and captivates your target audience? This game-changing audiobook is your blueprint to mastering the art of building a memorable and profitable Shopify brand. From crafting a compelling brand story to developing a robust marketing strategy, you'll learn the strategies used by industry titans to create brands that resonate and leave a lasting impression.

Why do some people get stressed while others stay calm, cool, and collected under pressure? According to renowned stress researcher Dr. Derek Roger, the answer lies in resilience - your ability to cope with challenges and thrive under adversity - rather than ruminating and obsessing over them. In lab-controlled studies, he discovered that the key to “managing” stress is to stop it before it starts. To be resilient, flexible, and ready for anything.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Here’s the deal: You may love the idea of starting your own eyelash business, but you have no idea where to get started. Fortunately, this book will give you the blueprint you need to build an eyelash extension business that you will love. Just imagine what life would be like being your own boss, setting your own hours, and being in control of your income. Achieving these things can be easy with the proper knowledge. It doesn’t have to take years of learning from your own mistakes to be successful with this business.

Michael Jordan was undoubtedly the greatest basketball player of all time, unless of course you are a Lebron James fan. Despite his incredible success as a player, Jordan could not have won 6 championships on his own. The championships, which made him a true idol were part of a team effort. Just like in sports, high-performance teams are crucial to the success of any business. Whether you’re a large or mid-size firm, if your teams aren’t performing at an optimum level, you’re losing at least some of your return on investment. Think about it.

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio That Rocks takes operators through the key areas of Purpose, Pain, Positioning, People, Programming, Place, Processes, Plan, Pace, and Polish. The 10 touchpoints are unpacked clearly and comprehensively, offering new lenses, and allowing you, the business owner, to establish authentic foundations that will set you up to optimize and scale. Emma Barry is a global fitness authority advising the sector’s fastest growing segments: boutique studios, budget clubs, and fit tech start-ups.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes. The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Are you tired of the rat race? Would you like to be able to live a life with more time to do the things that you love? Would you like to have more time for friends and family? Do you feel like your life is passing you by and you have nothing to show for the time you've invested but a pile of pay stubs? Inside this one-of-a-kind, fully comprehensive five-hour program, author Brad Reis shows you how to set up your very first online business that will create an endless stream of passive income and allow you to start living the life you've dreamed of.

A radical and timely new understanding of success: discover the simple mindset shift that not only allows you to achieve success, but to sustain it and be sustained by it.

This book explores current attitudes towards failure in academia. Tara Brabazon argues that success and failures are rarely linked and instead failure can be harnessed as both a diagnostic and a literacy to improve research integrity, authenticity, accountability and consciousness.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

The opportunities for driving results can be endless in an organization with a constant expansion of ideas if you are ready. In Building an Elite Career, Don Wenner walks you through the Elite Execution System, a proven system his company and many others have used to drive growth and engagement. It takes the best-of concepts from some of the worlds greatest business and personal growth thought leaders, adds a little Don Wenner sauce, and teaches you how to apply them to thrive in work and life.