Career Building

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Here's what this book will help you do: Identify your record label’s uniqueness in a sea of other labels, deliver impressive results to your artists, increase your chances of getting your music on Spotify playlists, and more.

Dive into the world of entrepreneurship with 'How to Start a Print-On-Demand Business'. This guide offers aspiring business owners a comprehensive blueprint for launching a successful print-on-demand (POD) venture. Whether you're starting with limited funds or looking to expand an existing operation, learn how to capitalize on trends, build a brand, and reach your target audience with minimal risk. From idea generation and product selection to creating an online storefront and leveraging marketing strategies, this book provides actionable insights to help you thrive in the POD marketplace.

This life-transforming audiobook will teach you how to reprogram yourself in seven simple steps. The truth is that our daily life is governed by habits, not conscious choices. Fortunately, modern psychological science has discovered step-by-step techniques to change these habits. You analyze them using a specific procedure, tweak a few details, and boom! All of a sudden, you’re excited about going to the gym, and you automatically go to bed earlier, and you’ve given up smoking.

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

Task-Level Doom takes you on a journey through the highs and lows of quality improvement (QI), a world where facilitators walk the fine line between empowering teams and falling into the all-too-familiar trap of just doing the work for them. Drawing from over a decade of experience as a facilitator, leader, and strategist—plus five transformative years as a director building QI teams from scratch—this audiobook offers a candid look at the challenges and triumphs of creating a sustainable culture of improvement.

Tiny homes aren’t for everyone. Living in a tiny home is a passion that some people just don’t have, but you do! Tiny homes have become so popular because it creates a simple way of living. Not only are they so much cheaper than building a standard house, but they have more authenticity, more personality, and double the fun! Venturing into real estate can be hard but with tiny homes, it can be as simple as one, two, three! You are probably out there in the world trying to find ways to build your wealth.

Work from home? Virtual meetings? Do you want a bond with your work-from-home team but don’t know how to start? This audiobook is here to help you get your virtual team members to communicate, interact, and have even more fun as though they were still in the same place! You will learn everything necessary about how to be a good "virtual leader", and in what ways you can make your team from "good" to "excellent". Then we have 20 simple but super funny virtual team building games prepared for you.

Without a doubt, the trucking industry is growing and it will continue to grow as per various market research reports. This means that jumping into trucking right now before the market is saturated is the best idea. But this can be easier said than done if you don’t know where to start. The fact that you are here is likely that you have all manner of questions going through your mind about freight brokerage.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

The Power to Thrive! draws on proven research to show how we all can reach beyond the superficial meaning of success to help us achieve a meaningful impact - in our homes, in our offices, and in everyday life. Kay provides the formula for achieving better results, fulfillment, and appreciation in everything we do.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mind-set on a personal level, for the organization where they are employed, and in their role at work, too. A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.

Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.

The age of the distributed team is upon us. Teams can now operate and collaborate from locations other than a central office, and events surrounding the 2020 COVID pandemic have thrown its practicality into sharp relief. Managing a team whose members are distributed across several locations requires a different mindset and will remain a must-have for all areas of business from this point forward. Building and Managing High-Performance Distributed Teams explains what the distributed teams concept means to the future of your company.

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.