Career Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success - or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings.

From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People, hailed as the #1 Most Influential Business Book of the Twentieth Century, The 3rd Alternative introduces a breakthrough approach to conflict resolution and creative problem solving. There are many methods...

Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City...

ECPA BESTSELLER Strengthen your spiritual, mental, and emotional health and reach your most audacious goals with three simple but power-packed words—from the New York Times bestselling author of Win the Day. “A practical framework to be the kind of thoughtful, helpful force for good...

يقدم هذا الكتاب بعض الدروس الأساسية المستفادة من مجموعة من أمهر القادة وأكثرهم تميزًا، وهم يقدمون رؤى فريدة عن طبيعة التغيير والتغلب على عدم اليقين

Domina tu próximo cambio profesional utilizando las guías más fiables en el mundo para los líderes en transición. Michael D. Watkins, máxima autoridad en transiciones profesionales, nos explica en este audiolibro cómo superar con éxito los retos particulares de cada tipo de transición (promoción, liderar a antiguos compañeros, incorporación a una nueva empresa...) aplicando los principios básicos en cada situación.

Read by the author. If you want to change your career and circumstances but aren't sure how, this practical guide from business leader Jeff Henderson will help you reevaluate your purpose and determine your next best step. Navigating what's next in life--whether in your career, personal life, or...

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach listeners the essential habits, traits, and behaviors necessary to cultivate their...

Becoming a Changemaker is a radically inclusive playbook for leading positive change. It’s a fresh, inspiring, and research-backed guide to developing the mindsets and leadership skills needed to navigate, shape, and lead change and to thrive amidst uncertainty. A faculty member at UC...

Will you finish the race strong? Dr. David Jeremiah offers biblically based keys to keeping your faith steadfast when life hits you hard. Regardless of the circumstances, God will hold you up to help you face whatever comes your way. Every day, everyone in the world faces challenging moments and...

Are you eager to make a change but unsure what's next? Organizing works when you know where you're going but don't know how to get there. But sometimes organizing isn't enough. When you're eager to make a change in your life but are unsure of your new destination, you need to SHED.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and...

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom...

You have tried to change, to improve yourself. Maybe you are still trying. Then you think about how many times you started, and then you go back to the starting point. You feel exhausted, stuck in a dark tunnel. You see the light at the end, but you can never reach it. Do you want to know why? Most of the time, no one has ever explained how to overcome these obstacles, or you lack the basic elements.

To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that. Projects require managers, but programs warrant maestros. Tasked with overseeing multiple...

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity...

Entrepreneur and businessman Donald J. Trump has gathered the best advice on real estate from the brightest and most experienced people in one book. The Best Real Estate Advice I Ever Received is sage wisdom garnered from one hundred leaders in the field of real estate—the kind of information...