Career Design

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Instructional design offers powerful ways to build training and teach new skills, but its methods run DEEP. Finding a clear, easy-to-follow path can be frazzling. Where do you even start? Whether you’re a new instructional designer, looking to transition from another job, or tasked with training for your organization, this book will help get you rolling! We’ll dig into examples and spin tips, tactics, and research-backed learning principles into a professional workflow.

In The AI Mosaic of Career & Life Design, Hassan Akmal invites you to embark on a transformative journey through the most profound and innovative framework for career and life mastery.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

Culture has become the hottest word in today's organizational lexicon. From boardrooms to locker rooms, everyone's talking about the critical link between culture and extraordinary team performance. Yet, as clear as that link may be, understanding what culture is, and what to do about it, has always been so murky. Until now. In this game-changing audiobook, David Friedman cuts through the fog and provides a simple, clear, and practical roadmap for building a high-performing culture - in any organization.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

Welcome to the future of internet coordination. By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they...

Готовы вырваться из рутины и начать зарабатывать больше, занимаясь тем, что вам действительно нравится? Тогда эта аудиокнига – ваш личный карьерный навигатор. Автор бестселлеров, известных в 30 странах мира, предлагает понятную систему для карьерного роста и финансового успеха. «Карьера по плану» – это чёткий, пошаговый путеводитель для тех, кто устал от рутины и хочет выйти на новый уровень в профессии, доходе и качестве жизни.

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

Today, we are confronted with a lot of compelling career options, but with little guidance. The new age engagement models, such as working-from-home, freelancing, gig-workforce, moonlighting, co-working spaces, solopreneur and entrepreneur-in-residence, have ushered significant flux in both the...

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

In Get More Clients for Web Design or Development, author Dekker Fraser draws from both top-line marketing training received while earning his Master's degree at Kellogg School of Management and years of web design business experience to offer you a proven and powerful specialized website development business model that will draw new high-paying clients, encourage referrals, and guarantee customer loyalty, so those high-paying clients come back to buy more high-end websites from you.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

In The Leader Within Us, business leader and experienced mentor Warren Rustand finally puts in writing the basic principles of what he calls a life by design--that is, a life that, through deliberate choice and hard work, reflects the vision and aspirations of the person living it. These are the same principles that Rustand has enacted in his own life and has taught to many other adults who have come to him for guidance. You will find his story, and some of their stories, in this book.

In October 2003, Patti Digh's stepfather was diagnosed with lung cancer. He died 37 days later. The timeframe made an impression on her. What emerged was a commitment to ask herself every morning: What would I be doing today if I had only 37 days left to live? The answers changed her life and led to this new kind of book. Part meditation, part how-to guide, part memoir, Life is a Verb is all heart. Digh identifies six core practices to jump-start a meaningful life.

Life is built one conversation at a time. Learn which conversations matter, how to transform those conversations, and balance them all while leading change. Human beings are conversational animals. Every day we're in constant communication with ourselves, other people and the world around us, and while not all conversations may seem important, they all have the potential to transform our personal, professional and cultural lives for the better. This book explains how conversations work and offers practical advice on how to improve the quality of our exchanges.

Whether interviewing, selling, networking, or leading a team, brainstorming with the boss or delivering a presentation, success in business depends on connecting with other people. Nicholas Boothman, the best-selling author who consults with Fortune 500 companies, now brings his system of forging instant relationships to the world of business. Beginning with the simplest of tools (face, body, attitude, and voice) he shows how to make a dazzling first impression.

Management consulting is seen as a glamorous profession. Behind the mystique are the consultants who put in extraordinary effort, synthesize great problem-solving skills and display fine personal attributes that enable them to capture the attention and respect of their clients. This book...

The New York Times bestselling author of Happens Every Day, Isabel Gillies, presents a fresh and inspiring look at the subtle art of cozy—part manifesto, part lifestyle guide, part memoir—that shows fans of The Little Book of Hygge that true comfort comes from within. When we talk about...