Career Education

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Emotions matter. Whether negotiating with an angry boss or an outraged teenager, emotions can derail you. Properly treated, however, they can help you achieve the results you want. This book shows you how.

This is the audio summary of Extreme Ownership, a book on leadership by two former US Navy SEALS, Jocko Willink and Leif Babin. The authors have translated their experiences on the battlefield into actionable steps toward leadership success in the business world....

Accounting fundamentals, accounting foundational concepts, and accounting concepts every student, business owner, and business professional needs to know. This audiobook can be used by beginners and by any person at any level because these are the concepts on which all other accounting concepts are built.

Expertise - we all want it. Traditionally, it would take years of intense study and practice. But just because it’s always been that way doesn’t mean you have to follow that path. It’s time to use all the resources at your disposal and learn a new approach and a plethora of scientifically validated methods.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

This manual summarizes all of the lessons from the leadership workshop we have been conducting in the last 10 years. It is easily one of the most powerful manuals on leadership, influence, power and creation of reality available.

Mastering the CCNA gives you the comprehensive training of a traditional textbook combined with the portability, convenience and speed of audio. Our Mastering the CCNA audiobook is a fast and enjoyable new way to learn anywhere and pass your CCNA exam. The Cisco Certified Network Associate (CCNA) is among the most widely recognized and accepted IT certifications in the world.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

Mastering the Real Estate License Exam is your complete audio guide to exam success. Whether you're commuting, exercising, or multitasking, transform idle time into productive study sessions!

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

¿Te sientes perdido después de la escuela? No estás solo. Empieza a explorar tu futuro a tu manera. Si te has sentido inseguro sobre qué viene después —universidad, trabajo o prácticas— este libro es tu guía para descubrirlo con curiosidad, confianza y claridad. Tanto si eres estudiante como padre apoyando, encontrarás herramientas y lenguaje útil para recorrer este camino. Esta guía práctica, basada en historias, te ayuda a navegar esta etapa a través de dos perspectivas: el Pulpo (aprender haciendo) y el Camaleón (aprender observando).

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

Hospitals are busy places filled with sick and injured people and their caregivers. Who are the people who keep hospitals running? From schedulers to doctors and nurses to IT staff, many people work together to serve the needs of a hospital. Learn about their important work in this book from the Wonderful Workplaces series.