Career Growth

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.

Max M. Growth, a doctor of chiropractic, finds himself at a crossroad in life after more than three decades of owning practices, leading his profession, and mentoring students. As he reflects back over his career, he discovers the written principles shared with him by his mentor, the "old man", during his formative years. Each foundational principle reveals one of the 12 lessons that depict the very essence of success taught in a way that formulate a germinating seed of growth for the doctor of chiropractic.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

I found a way that I could relax, enjoy life, have retirement, and own a revenue-generating business all at the same time. The solution? Owning and running an RV campground resort. In this book, I will show you in depth exactly how to go about starting your own RV park, RV resort, or rustic campground business from scratch.

Confident Career Conversations is the ultimate guide for any employer looking to create a workplace culture that fosters employee development and retention. In this book, multi-award-winning author and career expert Antoinette Oglethorpe offers proven strategies on empowering your employees and team members to take control of their careers and grow within your organisation, how career development has evolved and continues to do so, why career conversations are important, and the different roles played by employees, managers and HR and more.

A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. CEO of Imperative Aaron Hurst argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.

Can she stop messing it up before she hits fifty? Millie is old enough to know better. Just don’t tell her that. At forty-nine, her life is in freefall. Everyone around her seems to have it all figured out—meanwhile, she’s stuck in a job she hates and back living with her mum. Avoiding...

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk", Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as the business manager of his Benedictine abbey. They discuss what it means to lead and manage responsibly and sustainably in today's shifting world. Available now in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma.

A weekday devotional to help Christians connect the gospel to their vocation and appreciate the eternal significance of their work—no matter what it is—from the entrepreneur, thought leader, and bestselling author of Redeeming Your Time. Perhaps you feel as if the work you do carries less...

Is your pilot light lit? Is there a hunger for growth burning inside you to become your best self personally and professionally? In Driven to Succeed, Scott Biehl challenges you to get your fire burning white-hot so that you won’t want to miss a workout, you won’t want to miss a meeting at work, and you won’t want to miss a monthly goal. You’ll become so focused that the opportunity to be sabotaged becomes almost zero. You will be so busy crushing work and life that you simply will not have time for anything less than success.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

In a world overwhelmed by noise and speed, the need for smart, fast decision-making has never been greater. In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a...

How can we fix what we can't see? The norms crushing innovation—and our joy—are finally made visible. All 24 of them. In Our Best Work, Nilofer Merchant names the 24 invisible norms—born of hierarchy, control, and a worn-out model of capitalism—that limit us all. Along the way, she...

If you’re a man of a certain age you’ll know there comes a point in life when getting a sports car and over-analysing your contribution to society sounds like a really good idea. With a good job in sales and marketing and a nice house in Manchester that he shared with his wife and kids, John...

Unlock the Superpower of Extraordinary Business Execution with The CDX Method®. Successful leaders share a remarkable superpower: the ability to create organizations that reliably execute and outperform the competition. This superpower is not innate or magical—it’s learned, cultivated through profound knowledge and relentless mental discipline. In this groundbreaking book, discover Core Dynamic Execution (The CDX Method®), a powerful, universal system that reshapes the fragmented puzzle of business execution into a cohesive, actionable framework.

Claim your worth, unlock your full potential, and negotiate your way to the career success you deserve through proven strategies tailored for women. Women face unique challenges when it comes to negotiation, from internalized self-doubt to external barriers and discrimination. But the truth is, you have the power within you to shape your own destiny, overcome obstacles, and achieve extraordinary success.

Includes an audiobook-exclusive interview with the author! Make achieving your goals and finding success possible with this one-of-a-kind guide by Robert Irvine, popular host of Food Network’s Restaurant: Impossible. Audio book includes exclusive bonus audio content! Robert Irvine knows a...