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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Oleg Konovalov - an acclaimed global thought leader - draws together in one volume in-depth interviews with 19 extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.

In this practical and encouraging audiobook, Kate Crocco exposes the 12 limiting beliefs that are holding you back from your true potential, such as: "I should have it all together and I don't," "I'm not ready or qualified to start," "I don't have enough time," "It's already been done before," and more. With plenty of inspiring true stories and actionable steps you can take - starting now - Thinking Like a Boss will help you turn your limiting beliefs into limitless opportunity.

Soccer is more than the world’s favorite sport. It’s more than the beautiful game. It’s a guide to successful living, at least if you know what you’re looking for. Ciaran McArdle has spent been an avid soccer fan his entire life. He’s even built his entire career around it: founding multiple soccer-based businesses. Over the years, he’s discovered all the life and business lessons you can learn from the game.

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into what it means to be successful. And he reveals a definition that puts genuine success within your reach yet motivates you to keep striving for your dreams.

The Re-Enchantment of Everyday Life opens up the care of the soul and the search for intimate life to the ordinary world in which we live every day. Millions of listeners who found comfort and substance in Moore's previous bestsellers will discover in this new audiobook ways to restore the heart and soul of work, home, and creative endeavors through a radical, fresh return to ancient ways of living the soulful life.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

¡Despierta el potencial futbolístico de tu hijo con "Futbolista en Casa: La Guía Completa para Padres de Futbolistas"! Escrito por un exfutbolista profesional con amplia experiencia en la formación de jóvenes talentos, este libro es el compañero perfecto para ayudarte a impulsar la carrera de tu hijo futbolista hacia el éxito.

From the founder of Scare Your Soul, this self-help guide will help you find the courage to embrace all of life's uncertainties so that you can live a more elaborate life of your dreams. Like a muscle, courage grows stronger the more you exercise it. Scare Your Soul will not only teach you how to exercise courage–it will guide you in taking small, boundary-pushing actions to expand your comfort zone. Combining research on positive psychology with real-life stories, international thought leader and happiness entrepreneur Scott Simon challenges you to confront your limiting beliefs.

In The Employee Advantage, behavioral economist Stephan Meier explains why organizations must value their employees as much as—if not more than—their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.

From small indignities to unconscious slights, women experience situations at work every day that may seem small or unimportant but that effectively differentiate and exclude them. These are micro-offenses; the small, awkward, or uncomfortable moments that slow-build until the unwelcome environment takes hold and women disengage.

World-renowned expert in leadership and organization, Dr. Stephen R. Covey, presents an in-depth look at Habit 2 of The 7 Habits, Begin with the End in Mind. Filled with never-before-released material from Dr. Covey, this audiobook includes new and insightful examples in the author's trademark engaging speaking and teaching style.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

For over a decade, millions of Canadians started their day with Marci Ien. As a Black female news anchor and, later, the first Black woman in Canada to co-host a national morning show, Marci felt the pressure to stay “on script” - with little room for error. She had to be great. She had to show, every day, that she deserved to be there. When her career veered sharply away from the news, Marci embraced her new role “off script”.

Over 60 million items are listed on Etsy - so how do you ensure that customers are buying yours? This audiobook shares everything you need to know about creating a cohesive brand that will catch (and hold!) customers' attention; the practice that can bring you 20 times the traffic opportunity when compared to paid advertising, and how to get started with it yourself; tips on how to identify your ideal customer, and then actually reach that customer, with your advertisements; the six key factors that will boost your SEO and make search engines your new best friend; and more.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.

These unabridged guides to the literature of prosperity and motivation survey the all-time classics, giving you their key ideas, insights, and applications - everything you need to know to start benefiting from these legendary works. Discover the books that have already enriched millions.

Great organizations are created by great leaders—leaders who can unleash the highest and best contributions of their teams toward their organizations' most critical strategic priorities.