Career Help

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Read by the author. Tanya Dalton, the world's leading expert on maximizing productivity, has created a DayReader with 60 eye-opening entries to help you assess and live a life free from FOMO (Fear of Missing Out). There's no doubt that social media has intensified the feelings of FOMO. The fear...

What color is your thinking hat? In this revolutionary work, Dr. de Bono explains the 6 different hats and how they affect the way we perceive things. He shows how people and organizations can become more effective by using a simple language as a control system for thinking. Learn about the White Hat (facts, figures, and information), the Red Hat (emotions, hunches, and intuition), the Black Hat (negative judgment), the Yellow Hat (brightness and optimism), the Green Hat (fertility and creativity), and the Blue Hat (cool and control).

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

Discover the revolutionary antidote to overload and exhaustion. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.

We live in a volatile, uncertain, complex and ambiguous (VUCA) world that calls for a paradigm shift in the style of leadership. The new world needs leaders who are purposeful, agile, flexible, cooperative, humble and helpful. Leadership, therefore, is as much about soft skills as hard skills...

Overcome Anxiety is an effective, practical, science-based, self-help book that will help ease anxiety, panic, worry and stress, and bring peace, calm, and courage to people who suffer from anxiety and stress - based on the successful Overcome Anxiety workshops of Dr. Matt Lewis.

What would you do with your life if your health were completely restored? Go beyond conventional medicine with this revolutionary guide to understanding wellness on a deeper level. Are you as healthy as you could be, as healthy as you would like to be? Do you wake up feeling rested? Do you feel...

Our decisions determine our lives. Invest in a company that goes bankrupt and you lose your life savings. Say the wrong thing in an interview and you miss the job of the lifetime. Make no decisions and you miss every opportunity. In today's rapidly changing world, the cost of poor decisions (and...

Since 2004, Dr. Lois P. Frankel’s New York Times bestseller has been an essential resource for women seeking advice and empowerment to stop sabotaging their careers and get ahead in the workplace. This completely updated and revised vital new 3rd edition is everything a modern working girl...

This new, exclusive and timeless step-by-step guide to starting a 3D printing business, will show you everything you need to know about achieving success with your own e-commerce business by using the innovative technology of 3D Printing. You'll learn about the pros and cons and long term promises of 3D printing, as well as the necessary steps to start a business. With the everything guide to selling 3D printing arts and crafts online, you will tackle the intimidating task of 3D printing with ease!

El experto en motivación y desarrollo personal César Lozano ha decidido compartir con los lectores conceptos, estrategias y vivencias con los que aprender a disfrutar del verdadero placer de vivir.

Don't want to spend too much time reading a "Time Management Book"? Well if you want to save time and know how to use it wisely, the “Time Management Simple Book: A Guidebook to Help You Manage Your Time and Get Things Done”, is a comprehensive audiobook on the subject of improving your time management and helping you to get more things done.

Hard is good, harder is better -- for your health, your libido, your life. Such is the provocative premise behind Dr. Steven Lamm's The Hardness Factor, a groundbreaking book that will change the way men live and love. The Hardness Factor asks, Can men be hard and in shape for sex their entire...

Wenn Sie davon träumen, als Trader, Vermögensverwalter, Sales Manager, Analyst usw. in die Finanzbranche einzusteigen, Sie aber nicht sicher sind, wie Sie das machen sollen? Wayne erklärt, dass Sie der beste Kandidat der Welt sein könnten, doch es keine Rolle spielt, wenn Sie nicht diese eine Sache haben. In diesem Buch zeigt er Ihnen, wie Sie sie bekommen.

Se sei un lavoratore serio, impara da chi si è trovato su tutti i lati della scrivania, come dipendente, Regional Manager (responsabile dell'assunzione di investment banker), imprenditore e coach finanziario professionale. Wayne condivide le conoscenze acquisite con il suo lavoro nel mondo della finanza a livello globale, da New York City a Londra, dalla Scandinavia all'America Latina fino alla Cina e al Medio Oriente.

You are an individual - your very own set of specific characteristics and experiences and emotions. And yet, so much of what you're going through is relatable to so many others. This audiobook will show you that you are never alone. Listen to this audiobook if nobody texted you good morning. Listen to this audiobook if you're worried you'll never find the one. Listen to this audiobook if there's something for which you can't forgive yourself. Whatever you're feeling, this audiobook will help you to feel understood.

Over 60 million items are listed on Etsy - so how do you ensure that customers are buying yours? This audiobook shares everything you need to know about creating a cohesive brand that will catch (and hold!) customers' attention; the practice that can bring you 20 times the traffic opportunity when compared to paid advertising, and how to get started with it yourself; tips on how to identify your ideal customer, and then actually reach that customer, with your advertisements; the six key factors that will boost your SEO and make search engines your new best friend; and more.

Have you tried to improve your self-esteem? Are you tired of not seeing the results you would want to see? Do you start feeling confident about yourself and then find yourself doubting just after a few days? Have you given up thinking there is no other option for you? The truth is...every woman should have healthy self-esteem. The solution is coding your brain and help it change its perspective on yourself, your confidence as well as your self-worth. This can be done through self-talk.