Career Innovation

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries.

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

Zu Anfang scheint es sich bei diesem Werk um eine literarisch unterhaltsame Untersuchung zu handeln, doch nebenbei ist es auch eine Anleitung für neue Denkweisen. Ist es möglich Denken selbst zu einem sinnlichen Vergnügen zu machen? Mit Siegels sieben Schritten und Thinking-Tools zu neuen Denkansätzen auf jeden Fall! Und dazu bringt sie dem Leser auch noch bei eine Unternehmenskultur des kreativen Denkens nicht nur zu entwickeln sondern auch zu verwirklichen. Denn jedes Business startet mit einer Idee, die nur richtig umgesetzt werden muss.

Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.

Throughout this book, Francisco Gonzalez introduces us to innovators who are succeeding in today’s economy despite the increasing challenges to achieving the American Dream. Join Francisco’s journey across America to discover the people and places that taught him the major characteristics most entrepreneurs share. Whether or not you ever want to start your own business, the stories in this volume will help you learn how to build an entrepreneurial mindset, conquer the obstacles that stand in your way, and be emboldened to craft and pursue your American Dream.

Fintech Feminists takes listeners on a journey that unveils the profound impact of the fintech industry on our global economy, fueled by the inspiring stories of women leaders who play an integral role in reshaping the financial landscape. Written by Nicole Casperson, an award-winning journalist and leading figure in the fintech sector, this book delivers actionable strategies and insights to navigate the fintech industry, drive positive change, and contribute to the ongoing transformation of the digital era.

The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.

Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities.

You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy, and inspiration. Even in difficult circumstances they glow with an attitude that inspires others, fosters a great working experience for everyone, and creates empowering relationships. And Lynda Gratton can make sure you're one of them.

In an age when corporate executives are focused on smoothing out differences and achieving consensus, Saj-nicole Joni and Damon Beyer contend that happy workers aren't always productive; they often become prone to boredom and complacency. While organizational harmony and strategic alignment are important, the health and well-being of organizations also depend on carefully constructed and constructive conflict.

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

Most of us assume our success relies on a network of friends and close contacts. But innovative thinking requires a steady stream of fresh ideas and new possibilities, which strangers are more likely to introduce. Our survival instincts naturally cause us to look upon strangers with suspicion and distrust, but in The Necessity of Strangers, Alan Gregerman offers the provocative idea that engaging with strangers is an opportunity, not a threat, and that engaging with the right strangers is essential to unlocking our real potential.

The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic.

Kreativität gehört zu den wichtigsten Qualitäten im Vertrieb, doch nicht immer gelingt es, sie zum richtigen Zeitpunkt abzurufen. In diesem Sales-up-Call erfahren Sie deshalb, wie Sie Ihre Vertriebsmannschaft zu kreativen Höchstleistungen anspornen können.

This audiobook is part one in a five-volume series investigating why some innovations have proven to be exponentially influential and identifying which elements matter most in transforming brilliant ideas into practical ones. Based on hard data from thousands of enterprises and penetrating insights from professional innovation consultants, this volume guides business leaders and innovation practitioners through a critical self-assessment prior to the launch of any innovative project.

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth.

Rising to the challenges of corporate culture and leadership can feel like an impossible challenge, especially when you're striving to align your team with the company’s core values. Guess what? Creating a thriving, motivated, and resilient organization that aligns fully with your corporate vision is entirely achievable. This book is your roadmap for realizing that vision. Drawing from years of hands-on experience, the author shares insights and strategies as someone who has been in your position and understands exactly what it takes to transform your organization.

In a rapidly evolving digital landscape, blockchain technology stands as a revolutionary force poised to transform industries and redefine leadership and organizational management. "Blockchain Leadership: Navigating the Future of Decentralized Innovation" offers a comprehensive guide for leaders and organizations to understand, embrace, and leverage the profound impact of blockchain technology. This insightful book demystifies blockchain, explaining its core principles of decentralization, transparency, and immutability in an accessible manner.

This book delves into the transformative potential of blockchain technology within the framework of Environmental, Social, and Governance (ESG) principles, providing a comprehensive guide for leaders who aspire to pioneer sustainable and ethical innovations in their industries. It offers an in-depth exploration of how blockchain can serve as a powerful tool for addressing some of the world's most pressing challenges, including climate change, social inequality, and corporate governance.