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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.

Robin Dreeke is a 28-year veteran of federal service, including the United States Naval Academy, United States Marine Corps. He served most recently as a senior agent in the FBI, with 20 years of experience. He was, until recently, the head of the Counterintelligence Behavioral Analysis Program, where his primary mission was to thwart the efforts of foreign spies, and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information.

Think about the things that give your life depth, focus, and meaning: deeply satisfying relationships with plenty of give and take, physical health and emotional wellbeing, passion projects, self-esteem, and self-respect. Bold people have these things. Bold people recognize what’s holding them back—and it's almost always a fear of failure. They train to overcome their fears, they embrace the 10% Target, and they create everyday, life-long habits to get what they want. Bigger, Better, Bolder brings listeners one step closer to boldness, one chapter at a time.

This is a book for working women and mothers who are ready to release the culturally inherited belief that their worth is equal to their productivity, and instead create a personal and professional life that's based on presence, meaning, and joy. As opposed to focusing on "fitting it all in", time management, and leaning in, as so many books geared at ambitious women do, this book embraces the notion that through doing less women can have - and be - more.

The ultimate handbook for fostering and cultivating a strong team culture, from the New York Times best-selling author of The Culture Code and The Talent Code.

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner?

Refinement of Manner will set you on a journey to a finer, more elegant lifestyle, while encouraging and challenging you to become the best person you can be in all areas of life. Social, career, financial, home life... you can balance it all with grace, poise, and talent you never thought you had. This is your way to a greater, more fascinating you! This is the book on becoming beyond mannerly to absolutely elegant and refined. Here are the tools to becoming a refined elegant woman of the 21st century.

A classic guide to tricks and tactics for winning arguments, with commentary on the use of and defense against each tactic. The best summary of this audiobook is "being right doesn’t mean you’re gonna win, and this is why". It’s the ultimate guide to spotting the many different kinds of bull people pull in order to win over the crowd, rather than argue the point at hand. There’s very few of them that don’t immediately bring examples to mind, and having it laid out clearly like this is the perfect armour to stop people derailing you.

Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn’t lay railroads, build factories, or invent new technologies. Rather, they made their billions through financial speculation, by placing bets in the market that turned out to be right more often than not.

Based on her inspiring, viral 2018 commencement speech to Barnard College’s graduates in New York City, New York Times best-selling author, two-time Olympic gold medalist, and FIFA World Cup champion Abby Wambach delivers her empowering rally cry for women to unleash their individual power, unite with their pack, and emerge victorious together.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.

Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....