Career Social

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Toastmaster's Secret is a complete guide to get the maximum leverage out of the Competent Communicator program. Based on experience of a committed toastmaster who has taken effort to create speeches as suggested by the manual, this step-by-step guide shows you how to craft speeches. It has explanation on selection of topics, delivery preparation, and much more.

Epictetus was a Greek Stoic philosopher. This short "handbook", which was actually written down by one of his pupils, is a guide to daily living. It has been read by countless people over the centuries because of its sensibility and its easy application to daily living. Unlike some of his forefathers in philosophy, like Plato and Aristotle, he focuses on how to practically apply oneself on a philosophical level.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

What is enough? From cleaning out closets to avoiding the grocery store for weeks at a time, Jeff Shinabarger is on a journey to find out what is "enough" in every aspect of life. Follow his community as they ponder one question: What would happen if we created a culture in which we gave away whatever was more than enough for us? How would our habits change if we shed the excess of money, clutter, and food in our lives? In More or Less, Jeff invites us to create our own social experiments to answer the question "What is enough?"

Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

The often hilarious and sometimes poignant story behind Dal LaMagna's attempts to create a successful business. By the time LaMagna graduated from the Harvard Business School, his numerous entrepreneurial activities - including operating discotheques in drive-in movie theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk - had landed him $150,000 in debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living pennilessly, LaMagna finally succeed with tweezers. He started Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with only $500. Not only was Tweezerman a financial success but is became a model of how to operate a company responsibly.

What does it mean to label someone a fascist? Today, it is equated with denouncing him or her as a Nazi. But as intellectual historian Paul E. Gottfried writes in this provocative yet even-handed study, the term's meaning has evolved over the years. Gottfried examines the semantic twists and turns the term has endured since the 1930s and traces the word's polemical function within the context of present ideological struggles.

Communication is a dynamic, complex process, influenced by all the complexities and differences in human motivation and behavior. Communication: How to Connect with Anyone will help you connect with others and build friendships and develop better relationships with colleagues and clients, friends and family. This engaging, practical guide shares everything you need to know to develop empathy and rapport with others, and feel confident about communicating with a diverse range of people.

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This audiobook contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions.

What if the secret to being your best, attracting people, and leading people was merely knowing what, why, and how to commit to people? All you have ever wanted was to have more meaningful relationships, attract others to your cause, and be able to make a difference in the lives of the people around you. You can have all this and more when you harness the power of the commitment.

Did you ever wonder what kind of impression you leave on the people you meet? Have you ever been introduced to someone only to run out of things to say after the initial “hello”? Do you struggle with small talk and often find yourself in a “awkward silence” situation? Luckily, there are methods and techniques you can use to improve your small talk skills, boost your confidence, and make a great first impression every time.

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.

In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

5 Voices is a simple key which unlocks complicated relational dynamics and improves the health and alignment of all your relationships.

The Leadership Challenge, the most trusted source on becoming a better leader, has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations from around the world. The authors emphasize that the fundamentals of leadership are not a fad.

In any difficult relationship, whether professional, romantic, family, friendship, or some other type of relationship, there are two sides to the story. What if there was a way to rid any relationship from its dysfunction, even if you think you aren’t the cause of it? Seeing not just your role in the problem, but your ability to change the role of the other side of the equation is powerful. That’s the 50 75 100 solution. Learn how to be the source of the solution if you aren’t the source of the problem.

Meghan Roberts takes you by the hand (gently, we promise—no yanking!) and walks you through manageable, real-world strategies for managing anxiety and finding emotional balance, even when it feels like your world’s stuck on fast-forward. She combines heartwarming personal anecdotes, amusing real-life examples, and thought-provoking insights that help you realize that calmness is not some mythical state but something you can actually achieve (seriously, no chanting or incense required).

While this book may not handle every single possible scenario you may run across, I do have my finger on the pulse of the legal industry and what lawyers are challenged by every day. Take what you can from what I’ve learned and perfected on legal business development, marketing and networking to make it your own. My greatest hope is to hear from you someday that you did take action and that this book made the difference for you in your legal career. So enjoy the book, take lots of notes and most importantly, be that lawyer!