Career Strategy

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

Do you want to learn all the strategies of options trading? If yes, then keep reading! Options trading has been gaining a widespread popularity as it is a less capital investment. It offers other possibilities. It opens doors for high profits. Traders can also use various strategies to maximize their profit potential, hedge long-term stocks at a low cost, enjoy fewer commissions, and reduce the risks. No wonder investors have been turning to options trading. Despite that, new traders are misinformed and don’t know how to deal with the process from start to finish.

Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession.

Learn competitive business strategy from the best. According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct - let Bamford provide the instruction you need to hone your business and leadership traits, and lead your organization into a bright future. Bamford’s work stands out from other business leadership audiobooks by providing in-depth processes in a practical format that allows the listener to use the material immediately.

Planning a Profitable Business for Dummies explains how to build a business with profit in mind, using smart pricing techniques and clear-eyed strategic planning. Whether you're just getting started in business or still recovering from lockdown losses, this book points to where extra profits might lie.

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.

An instructional and comprehensive four-in-one book bundle that includes a collection of guides discussing all the information that beginners should be aware of. Are you curious about options trading? Are you the type of person that wants to learn all about it, without having to spend too much money on buying various books relating to the subject? If all of these fit your criteria, then you’re in the right place!

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce. It is simply a term referring to the collection of businesses or individuals responsible for transforming raw materials into products and then getting those products into the hands of consumers.

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Successful Leaders Aren't Bullies empowers good leaders to choose leadership and to understand the benefits of leading with healthy behaviors and to intervene and to stop bullying. It will inspire and mobilize bullied victims to overcome and to thrive by presenting examples of resilient and healthy individuals and organizations.

The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Are you a trader who has already mastered trading platform techniques yet is not profiting in trading business? Well, this might mean that there is something you are missing, something your approaches don’t cover. This audiobook focuses mainly on how psychology is related to norms of trading. As trading gained popularity and became easily approachable, the expertise, trading tools, and trading platforms became advanced too. Today, there exists a long list of technical supports and functional resources available on the internet.