Career Strategy

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career - whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges listeners to act responsibly and reexamine "business as usual".

If you want a no nonsense "crash course" in how to sell your business for the best possible price you need to hear this book.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

In Leading Winning Teams, veteran Major League Baseball coach and internationally recognized speaker Trent Clark delivers an inspirational and exciting new discussion of how to build and lead a winning organization. You'll dive deep into insightful lessons on leadership, teamwork, motivation, strategy, and more as you explore how to overcome the challenges and adversity that lie on the road to ultimate victory and success.

As companies mature, their underlying growth naturally slows-this is called the 'growth curse'. It's a pervasive problem that plagues companies, CEOs, and board members alike. In order to safeguard a company's future, a strategic form of governance in which the board plays a more active role on behalf of all stakeholders, must be activated.

In today's fiercely competitive marketplace, standing out is increasingly challenging. With social media, websites, and SEO becoming more competitive, and sales growing tougher, there's one key element that can make you shine: Your Customer Stories, specifically Video Case Stories. This book delves into how Video Case Stories can significantly enhance every marketing campaign, boosting sales results by at least 32%.

Few works in human history have shaped the course of warfare, strategy, and leadership as profoundly as The Art of War by Sun Tzu. Written over 2,500 years ago during China’s Warring States period, this timeless treatise transcends its origins as a military manual, offering wisdom that applies not only to warfare but to politics, business, diplomacy, and personal growth. At its core, The Art of War is a philosophy of strategy—one that emphasizes intelligence, adaptability, and the mastery of conflict through knowledge rather than brute force.

Big Bang Disruptions are new products and services that enter the market better and cheaper than established products, seemingly overnight. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way - and take action before it’s too late.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example.

En este libro, un auténtico best seller mundial, Richard P. Rumelt muestra cómo acabar con la palabrería fácil y los objetivos a medias de las «malas estrategias». Nos proporciona un método claro y sumamente eficaz para alcanzar el objetivo clave de cualquier liderazgo: concebir y ejecutar una estrategia de éxito en el mundo real.

There’s a better way to pursue your dreams. Have you given up on your dreams? Are you tired of fighting for them? What about trading, instead? We make trades everyday. Making the right ones makes all the difference. This book guides you through the process of discovering your dreams and defining what drives you.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Search Hustle is filled with tactics and strategies proven to be successful in the digital marketing space. This includes the principles of digital marketing, search engines, SEO, content marketing, goals, analytics, pay per click, email marketing, competitor research, sales, and branding.

Stock Market Investing for Beginners aims to help you take things to the next level by providing you with a greater variety of ways to interact with the stock market than ever before. You will find everything you need to know to take your understanding of ways to profit from stocks to the next level, starting with a breakdown of the current market climate and what to expect from 2019.

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

Sigue a Kasumi, quien toma el control de las operaciones de la empresa de confitería de su padre. Con ayuda de su mentor y gerente de planeación de negocios, Takeda, formula un plan viable para cambiar el rumbo del negocio, construir confianza entre los actores clave de su empresa y convencer con éxito al CEO para que implemente el plan en toda la compañía. En este libro aprenderás importantes herramientas de análisis de negocios, como FODA y evaluación estratégica, y la manera de aplicarlas en cualquier situación empresarial real.

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology, and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and master coach Dr. Shahrzad Nooravi shares three models for driving a strong culture.