Career Strategy

Transform your business into a High-Value Asset, ready for expansion or sale. Are you a business owner striving to grow your company or prepare it for a lucrative exit? This book is your comprehensive guide to achieving both goals with confidence and clarity.

In today's corporate world, 87 percent of companies fail to successfully execute the strategy they set for any given year. In this book, CEO mentor and coach Dan Prosser tells you how to make your company one of the other 13 percent. In the process, he explains that the true challenge of building a great company - one that consistently executes its strategy - is understanding the real nature of human interaction and the key to success: connectedness.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

Ann was agitated and troubled as she summoned the courage to recount what had happened. The intensity of her remarks was gripping the whole team; all eyes were on her. She took the extraordinary step of sharing her emotions with her team; she felt alone, helpless, unimportant, and rejected. In reflecting on our individual professional experiences, we each remember occasions when we were Ann; desperate for connection. At times we reacted by retreating to our offices and at other times by becoming angry, shouting, or being overly defensive. Has this ever happened to you?

When should you rebrand your professional services firm, and how do you know if you’re ready? Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Change is happening more quickly and with more widespread ramifications than ever before. Catalyst is the spark leaders need to understand these emerging forces and to build adaptive organizations that will excel in the rapidly evolving environment.

Stupid Simple Start-up Growth Strategy is a shortcut that would cut through the clutter and give you practical nuts and bolts strategies to elevate your start-up's growth.

In the past, investors mostly wrote checks and attended board meetings. More recently, they’ve built elaborate support systems to assist the tech start-ups they back. But a next-generation tech incubator goes even further—it engages with start-ups at every stage of growth. These incubators develop deep connections across the ecosystem, enabling not just direct investments but also co-investments. They also build powerful support systems, including marketing teams that can thrive in competitive, open-market environments.

In today's fast-moving and competitive business environment, strong leadership, insightful strategy, and effective innovation are critical links to staying ahead of your competition. Getting your business house in order can often be complicated, but does it really have to be? How do you take MBA 101 lessons, great models, and exceptional concepts and put them into play in the real world? Business Strategy: Plan, Execute, Win! strives to answers these questions in an educational and entertaining format.

Existe un increble método para convertir un negocio pequeño en una compañía multimillonaria lder de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los concursos de Halloween, el Gran Plan.

John Hewitt's no-nonsense personal story will knock you out of your comfort zone and show you how to win in any business you choose. Hewitt has been called annoying, challenging, and brilliant - with a fanatical desire to improve and out-give everyone he meets. He competes to win!

What if your small family daycare could run as if you had a full-time team of childcare professionals working for you? That's exactly what you could have after implementing the knowledge found in this series. I'm going to teach you how to set yourself apart as a quality family daycare provider that is better than the largest childcare center in your area. The goal is to get your business stable. It will be ready to duplicate, expand it into a larger childcare center, or just have someone else take over for you, if you prefer.

Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company’s revenue growth suffers. Being a specialist in the business development space for years, we’ve seen this disconnect between sales and marketing first-hand. Too often, sales and marketing fail to work together which results in you losing time, money and new clients.

This audiobook is designed to take your brand and give it a platform that will make it memorable and very recognizable. From there, you will soon discover that others will spread it across social media and the world. This will create opportunities for a massive amount of people to discover you. As a consequence, you will be a benefactor of an army of followers that will be reinforcing, connecting, and expanding your brand for you.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from advertising to sales, to operations and post-sale follow up.

A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activities. It also focuses on the enablement of new digital capabilities to businesses. A digital strategy can be formulated and implemented through a variety of different approaches, which is what you’re going to uncover in this guide.

Does the trading appeal to you as a way of making money? Are you interested in all the various types of trading or just want to know which one will suit you best? The audiobook bundle is a great value place to start! Trading has been something that people have been doing since the idea first appeared several hundred years ago. If you have been thinking about entering this highly profitable but extremely volatile business then Swing Trading Strategy is an audiobook bundle that has all the answers.