Career Strategy

“Gorgeous. . . Expertly guides you back to your deepest, truest self.” —Jonathan Van Ness, New York Times bestselling author Intuitive Life and Leadership Coach Mory Fontanez offers a transformative vision: when we align with our intuition, we unlock not only personal fulfillment but...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Numbers make or break you. Ask any bankrupt business or successful startup and they’ll both agree, numbers don’t lie. Unfortunately, most teams focus on too many numbers or the wrong numbers or maybe no numbers at all! Author Lee Benson knows numbers. He grew his business from 3 employees to 500 with 15 consecutive years of 20 percent compounded average annual growth. Friends and families asked for his secret. He told them it came down to Your Most Important Number.

*A NEW YORK TIMES BESTSELLER!* Think differently and find the courage to challenge the status quo with this mindset-shifting guide to meaningful change. For most of our lives, we are encouraged to trudge along the well-worn paths of those who have come before us. We learn the rules – in our...

Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession.

Reclaim Your Author Career is the insightful guide you’ve been looking for to build a writing life that fits like a glove, brings you the satisfaction you’ve dreamed of, and empowers you to create a life worth celebrating. If you like individualized advice, fresh storytelling strategies, and deeper self-knowledge, then you’ll love Claire Taylor’s revolutionary approach to unlocking the creative life you deserve.

As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf - a social animal with strong predatory instincts - as the ideal example of how a leader can adapt and thrive.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

What if you could travel forever while radically advancing your career? College. Graduation. Work a nine-to-five job, save up and retire on a pension. This isn’t the correct path for everyone. Nor should it be. Global Career: How to Work Anywhere and Travel Forever is an audiobook for your backpack, a step-by-step blueprint to travel the world, build a successful career others wish they had, and build a life that most people only dream of.

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland-armed with insights from some of today's top minds in business, tech, and social justice-offer a pragmatic, people-centered approach to change.

Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both simultaneously. How do you meet the performance requirements of the existing business-one that is still thriving-while dramatically reinventing it?

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.