Career Strategy

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he's helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

ماذا يمكن لكتاب الاستراتيجية أن يقدم لك؟ بوسع هذا الكتاب أن يساعدك على فهم الاستراتيجية. كما يمكنك استخدام الأسرار الموجودة فيه لتصبح مفكرًا وقائدًا استراتيجيًا فعالًا. إذا كنت طموحًا، يمكنك استخدام الأدوات الاستراتيجية القوية الواردة في هذا الكتاب لتشكيل مستقبلك. كتاب الاستراتيجية له ميزته الاستراتيجية الخاصة به. إنه سهل القراءة دون إخلال بأفكاره الاستراتيجية. وهو سهل الاستخدام ولكنه لا يزال يعتمد على مجموعة جوهرية من أساسيات الاستراتيجية الذكية. يقدم شروحًا واضحة للأدوات التي ستساعد في فهم مواقف القيادة المعقدة. يستند كتاب الاستراتيجية إلى الخبرة والمعرفة المكتسبة بعد مشقة.

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries.

Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, and concise, this audiobook skips the theoretical exposition to get right to the point - how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You'll find the answers here.

What’s the Balance Between Leading with Heart and With Strategy? explores the essential interplay between emotional intelligence and tactical thinking in effective leadership. This thoughtful guide helps leaders integrate compassion with clear vision to inspire teams and drive results.

In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

People Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides listeners with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture. Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to: establish the values that will form the bedrock of your organization; develop feedback processes that help employees feel heard, supported, and equipped to succeed; and more.

The word cryptocurrency is virtually on everyone’s lips, but not everyone is making money. Learn the necessary strategies to invest in cryptocurrencies. The crypto market is a whole new way of investing. You can make a minimal investment today only to find out that the valued has increased 100%. It is an auspicious way to invest. However, be careful, as the market is very volatile. It can also reduce value in a moment; hence, it is necessary to give your whole attention to monitoring the trade and having the correct strategy before and during investment.

This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!

An award-winning author and Stanford writing instructor demystifies the business of writing with this practical, procedural guide to creating successful pitches, impressing editors and agents, negotiating compensation, and more. Published multi-genre writer Laura Goode had an epiphany after...

In today’s fast-moving world, strategy isn’t just a business buzzword—it’s the difference between winning and falling behind. Winning with Strategy is a practical, powerful guide to building a strategy that actually works—one that rallies your team, aligns your organization, and drives results. Drawing on over 20 years of real-world experience—from Fortune 500 giants to high-growth startups—Robert Frost shares a proven, repeatable framework for turning vision into action.

This is the book every business owner should have readily available. If you're a business owner, the truth is that at some point you will exit the business. Don t take that step lightly. Being prepared is key, and Jerry L. Mills takes you through a step-by-step process to help you get the most out of your business. With the impending Baby Boomer Tsunami in the next few years, there will be more businesses for sale than at any other point in history. This buyers market will cause great competition. Are you prepared to get out? Make sure you have an in with The Exit Strategy Handbook.

Unlock the secrets to success with "Strategy of Growth: Mastering Consciousness for Success"—a groundbreaking guide to achieving personal and professional transformation. In this empowering book, acclaimed entrepreneur and author Adina Brunetti reveals how to harness the power of mindset, mindfulness, and minimalism to elevate your life and business.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.