Career Training

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Dale Carnegie's unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. Lead! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams. This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie's Human Relationships Principles to help you understand tools and techniques to address common leadership challenges....

Do you feel like you're stuck between a rock and a hard place, endlessly spinning your wheels, and getting nowhere? Would you like to put yourself on the fast track to success with high-level techniques and strategies used by successful people? If yes, then read on, as you're about to discover something that may just change your life. If you're like most people, you probably fall into one of two camps: You probably think that outstanding in life comes from talent or luck.

Between the extremes of passive and aggressive styles is an effective, winning management approach - the assertive style. Assertive doesn't mean overbearing, pushy, or autocratic. It's a valuable, balanced approach that assures you'll handle people, get things done, and communicate - all in the same level-headed, confident manner. Understand the three styles of management. Specify what you need, when you need it, and the quality you receive. Motivate others to perform as expected.

Découvrez le guide ultime pour maîtriser l’art des extensions de cheveux ! Que vous soyez débutant ou professionnel de la coiffure, ce livre vous dévoile toutes les étapes essentielles pour réussir chaque pose d'extension, des bases aux techniques avancées. Apprenez à choisir les meilleurs types d'extensions, à préparer les cheveux, à utiliser les outils comme un expert, et explorez des idées de coiffures sans abîmer les rallonges.

Are you new to a board and have no idea what’s expected of you? Do you know what a board’s seven key responsibilities are? Do you know what your relationship with the Executive Director should be? If not, this book is for you. So many board members—especially of small nonprofits—want to...

Six-Figure Pet Business is a business success book for dog trainers, dog and cat groomers, dog day care owners, and other pet service providers. Learn how to create the foundation for success, ensure business success from the very start, remove the roadblocks to let financial success in, hire the right staff members, and more!

In leadership, you need to be able to play to your strengths and look toward overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self-analysis, it’s impossible to know what your strengths and limitations are.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you've faced legal or ethical problems that needed the wisdom of Solomon to sort out while they roiled your guts at night; or when you've sat on the stand across from some third-rate Perry Mason, or tried to be one yourself.

Ever felt tongue-tied in conversations? You're not alone. Many of us struggle to express ourselves, connect with others, or handle tricky discussions. But imagine being able to chat confidently with anyone, anywhere. Picture yourself resolving conflicts effortlessly, building stronger relationships, and feeling heard and understood. This book is your roadmap to becoming a conversation master. Inside, you'll discover five simple yet powerful rules that will transform the way you communicate.

In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies.

If you are new to selling, networking, or growing a business, or perhaps you've left the basics and need to get back to them, this book is for you. It is a quick listen with easy-to-understand, short chapters. Perfect for solopreneurs, inventors, founding owners, or people who sell in general.

Effective public speaking starts here. Learn how to create and deliver a dazzling speech for any occasion. In this self-paced audio series, two of the world’s top communicators share the powerful techniques they have developed in their experience speaking to millions of people. In addition to the basics of public speaking, you’ll learn how to think on your feet, play off your audience, and banish anxiety and stress.

The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers - but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales manager's responsibility to build a team with the right balance of skills, strengths, and weaknesses.

In this groundbreaking comprehensive analysis, based on more than 25 five years of in-depth surveys involving 100,000 men and women across dozens of Fortune 500 companies, Barbara Annis and Keith Merron provide a deeper understanding of the multiplicity of forces that have combined to create and perpetuate gender inequality. Gender Intelligence exposes common false assumptions that prevent men and women from successfully performing together at work.

Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!

"Launch Your Pet Training Business" by VentureNest Books is an essential guide for animal lovers aspiring to transform their passion into a successful pet training enterprise. With many potential trainers feeling overwhelmed about the starting process, this book offers clear and structured direction to navigate common challenges such as developing a business plan, marketing effectively, and managing operational and financial aspects. The guide systematically walks listeners through understanding the pet training market, finding their niche, and creating an actionable business plan.

The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in BAIT AND SWITCH, she enters another hidden realm of the economy—the...

Speaking well in public can open many doors for us. From a professional point of view, it can help to increase the possibilities in a job interview, get more credibility and attention in work meetings, obtain better results in an examination, attract clients for a company or project, gain the confidence of your team, and leadership. Learn the techniques of powerful people who can win people’s hearts and achieve their goal by speech. Learn why people listen to them. Learn why they matter and how you can make your speeches impactful using their secrets.