Category Categories

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

The spine-tingling, bone-chilling　novel of supernatural suspense from the #1　New York Times　bestselling author of　The Fireman　and　Horns—now an AMC original series starring Zachary Quinto, Ebon Moss-Bachrach, and Ashleigh Cummings. ""A masterwork of horror.""—　Time Victoria...

The indomitable sleuth Miss Marple is led to a small town with shameful secrets in Agatha Christie’s classic detective story, The Moving Finger. Lymstock is a town with more than its share of scandalous secrets—a town where even a sudden outbreak of anonymous hate mail causes only a minor...

Category romance is a precise art. With such a small word count, writing the perfect category romance is a little like writing a haiku. But how do you write a book in 17 syllables? In Crafting Category Romance, two-time RITA™-nominated author of nearly 100 books Amy Lane describes the rules of engagement, traps to watch out for, and how to leverage common tropes to create conflict, craft a character, develop a plot, and leave readers with a happy ever after that's different every time - all in a tidy package.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Life, rewound… Nearly twenty years ago, Sam Leto left her small hometown of Tybee Island, Georgia, to pursue her dreams of becoming a pilot. While she’d prefer to keep flying away from her painful childhood memories, her beloved grandmother Pearl decides it’s time to sell the family home...

The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling “video tape review” of the industry’s last decade, enabling us to rethink what’s possible in a negative demand category.

Cold Case Peril An unsolved crime. A K-9 team on the case. Unexpected danger is closing in fast… When someone tries to run dog trainer Micah Landon off the road, Officer Lucy Lopez and her K-9 partner, Piper, show up just in time to make a rescue. Someone wants Micah dead—but why? Is this...

Unlock the key to a happier, more fulfilling life! In 5 Categories of Self-Care, Licensed Clinical Therapist Katherine Ibarra takes you on a transformative journey to prioritize self-care in every area of your life. This audiobook is designed to help you enhance your well-being, take control of your destiny, and create a life filled with purpose and balance. By embracing the principles within, you'll elevate your happiness, feel empowered, improve your physical and mental health, cultivate deeper relationships, and uncover your true purpose.

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

When is the last time you thought about the state of your soul? Bestselling author John Ortberg guides you through practical steps to restoring your soul so you can finally experience a life of wholeness, balance, and hope. In an age of materialism and consumerism where many people try to buy...

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

Tracking the Missing A search for three abducted teens—and a K-9 on the case. After surviving a vicious attack in the woods, Tori Campbell awakes to her worst nightmare—her son and his two friends are missing. She calls the one person she knows she can trust, her late husband’s best friend...

From beloved CBS Sunday Morning correspondent and humorist Mo Rocca, a rigorously researched, “funny and smart” (Jon Stewart) book that celebrates the dead people who have long fascinated him. Mo Rocca has always loved obituaries—reading about the remarkable lives of global leaders...

All 8 parts of this explosive FBI serial available in this box set! FBI Special Agent Lara Grant thought that she’d put her past behind her—finally—with her last case. But now a serial bomber is targeting Manhattan’s elite power players, offering them a choice between saving hundreds of...