Coaching Athletes

Sports psychology is often regarded as the key to success, but unfortunately, it typically comes with a hefty price tag that many self-supporting athletes just cannot afford. Thankfully, there are ways you can implement evidence-based and thoroughly researched techniques to improve your game and change your psychological state from loser to winner! Be proactive and embrace a new way of thinking that can drastically improve your performance and get you on track to be at the top of your game. Discover how to reach your full potential and become an elite athlete at the top of your game.

The modern day youth sports environment has taken the enjoyment out of athletics for our children. Currently, 70% of kids drop out of organized sports by the age of 13, which has given rise to a generation of overweight, unhealthy young adults. There is a solution. John O'Sullivan shares the secrets of the coaches and parents who have not only raised elite athletes, but have done so by creating an environment that promotes positive core values and teaches life lessons instead of focusing on wins and losses.

“Get your head out of your phone and stop doomscrolling. Read Let Us Play instead.”—Jay Onrait, sports anchor “A crucial playbook that athletes and nonathletes alike can use to help make sports an inclusive place for all.”—Meghan Duggan, 3-time Olympian and Olympic gold medalist, USA...

Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new audio edition of Coaching for Performance clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching.

Move over, Moneyball -- this New York Times bestseller examines major league baseball's next cutting-edge revolution: the high-tech quest to build better players. As bestselling authors Ben Lindbergh and Travis Sawchik reveal in The MVP Machine, the Moneyball era is over. Fifteen years after...

From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders, the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives. A natural-born leader, Deion Sanders demands and...

INSTANT NEW YORK TIMES BESTSELLER For the first time, Dawn Staley shares powerful and inspiring stories that have shaped her journey on and off the court. A three-time Olympic gold medalist, six-time WNBA All-Star, and the first person to win the Naismith College Player of the Year award as both...

Introducing Mental Toughness for Young Athletes, a book filled with proven strategies for athletes in the cheerleading world. While your competitors also work on the physical aspects of their game, and the gains are marginal, you will have the upper hand on all of them by becoming more mentally tough.

Bill Parcells may be the most iconic football coach of our time. During his decades-long tenure as an NFL coach, he turned failing franchises into contenders. He led the ailing New York Giants to two Super Bowl victories, turned the New England Patriots into an NFL powerhouse, reinvigorated the...

Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the...

The power to become better, greater, more refined versions of ourselves is something that each one of us possesses. It is a power with which we are born, like infinite gold inside the equally infinite mine shafts that are our minds. Now, to get at that gold - there is the rub. Since time immemorial people have struggled to manage the darkness within themselves. How do we reckon our possibilities with our capabilities? How do we overcome the difficulties within? How do we shake off the invisible sandbags that seem to drag us down and run faster, jump higher, push harder?

Discover the next frontier in sports training—improving your mental game, no matter your age or experience—and how to become the Playmaker, both in your professional and personal life. Coaches search for it. Parents dream of it. Fans love it. Athletes want it. The playmaker on any sports...

The Playmaker on any team makes the right decision at the right time, almost every time. Despite the constraints of time, tactics, and rules, the best players combine their vision and skills with razor-sharp decision accuracy for an unstoppable competitive advantage. As a follow-up to The Playmaker’s Advantage, their best-selling guide for athletes, coaches, and parents, Daniel Peterson and Dr. Leonard Zaichkowsky now focus on the split-second decision-making process that produces both clutch plays and mental mistakes.

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

Discover the inside story of the 1998 Yankees' unprecedented talent with this gripping account from a reporter who was there for the team's dominating 125 wins.​ The visiting clubhouse in San Diego was soggy, sweaty and sticky after the 1998 Yankees swept the Padres in four games and...

From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...

The Mental Edge for Young Athletes is a practical, one-of-a-kind guide for athletes and their parents (includes a powerful parent guide) written by two-time world champion and elite mental coach Jeff Greenwald, MFT. While many of the recent mental training books for kids offer surface-level advice or rigid checklists, The Mental Edge for Young Athletes goes much deeper and is remarkably relatable.

The true story of a high school cross country team that went from obscurity to becoming the fastest squad the country, and perhaps the world, has ever seen, called “inspiring and entertaining” (Jerry Schumacher) and “a deliciously rich tale” (Neal Bascomb). When Sean Brosnan arrived at...

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

We believe in the power of sports to change lives. We also believe in the power of the mental game. Each of us has experienced the joy and impact of sports—as athletes, coaches, parents, or fans. Our mission is to assist athletes in handling adversity, thriving under pressure, and maximizing their potential.