Cognitive Science

We’ve all been told that thinking rationally is the key to success. But at the cutting edge of science, researchers are discovering that feeling is every bit as important as thinking. You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one...

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve Jobs Who wouldn’t want a better memory? Dr. Scott Small has dedicated...

Is change possible? Everyone who has tried and failed, wished they could be happier, or has been told they were too old to learn something, has wondered why we just seem to be stuck with ourselves. But this amazing and hopeful audiobook shows us that it is not only possible for us to control our...

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

From the creator of WE HAVE NO IDEA, an introductory journey into your own mind—if your inner voice had a Ph.D. in brain science, cracked jokes, and drew cartoons. Why do you love? Why do you lie? What makes you happy? Every single thought you have comes from one place: your brain. But what...

Professor Jim Davies's fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling. Drawing on work from philosophy, anthropology, religious studies, psychology, economics, computer science, and biology, Davies offers a comprehensive explanation to show that in spite of the differences between the many things that we find compelling, they have similar effects on our minds and brains.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. What saved us during that period of endangerment? The...

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

Discover the next frontier in sports training—improving your mental game, no matter your age or experience—and how to become the Playmaker, both in your professional and personal life. Coaches search for it. Parents dream of it. Fans love it. Athletes want it. The playmaker on any sports...

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

Discover a proven path to optimal health for the rest of your long life with this groundbreaking book revealing how you can harness the power of precision medicine to live healthier longer. Your genes do not have to be your destiny. Groundbreaking endocrinologist and longevity expert Florence...

Based on cutting-edge science, Boost Your Brain is internationally recognized neurologist Majid Fotuhi's complete program for increasing brain size and enhancing brain function, including memory, creativity, comprehension, and concentration. Our brains don't have to decline as we get older...

This book advances the Principle of Anti-Symmetry: the claim that symmetry has never existed in nature as more than a cognitive projection. What science repeatedly reveals as “symmetry breaking” is not the loss of an original balance, but the disclosure of reality’s true structure—irreducible imbalance.

A genetics expert and professor challenges our understanding of intelligence, explaining what it truly means to be “smart,” why conventional assessments are misleading, and what everyone can do to optimize their potential. Growing up in middle-class suburban Los Angeles in the 1980s, Rina...

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...