Computer Business

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

A guide to setting up and running your own business - covering everything from funding and finance to social media and expansion. Discover everything you need to know to turn your big idea into a thriving business with this unique guide. With clear, jargon-free language, How to Start Your Own...

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?...

Join the technological revolution that's taking the world of finance by storm. Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a start-up, or simply curious about the technology, this revised and expanded second edition provides essential detail to get you started.

Unlock Faster Growth, Smarter Decisions, and Effortless Productivity Using AI Even If You’re Not Technical Stuck doing work that AI could already handle for you, if only you knew how to use it properly? Do marketing, sales, or customer-support tasks drain your time because you don’t know where AI actually works (and where it fails)? Have you tried AI tools before, only to get bland output, generic content, and zero real business impact?

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Ready to turn ChatGPT into a 24/7 income machine? Whether you're starting from scratch or scaling your digital hustle, ChatGPT Income Empire gives you the exact blueprint to earn fast, automate smart, and grow a sustainable online business using AI.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

AI for Business is a 30-day tactical framework designed to take you from "overwhelmed operator" to "strategic architect". Using the PROCESS Framework, you will systematically audit the chaos, pinpoint the 20 percent of tasks driving 80 percent of your drag, and engineer a machine that executes the boring work without you.

Build Profitable AI-Powered Products, Services, and Automations—Without the Overwhelm If you’ve been curious about using AI to start or grow your business but feel lost in the sea of tools, tech jargon, and hype, you’re not alone. The truth is, you don’t need coding skills, expensive consultants, or months of trial and error to create something that sells. The ChatGPT-5 Business Blueprint is your step-by-step guide to turning AI into your most reliable business partner—whether you want a $1,000-a-month side hustle or a $10K+ scalable venture.

Most people use ChatGPT to save time. The smart ones use it to buy their freedom. This isn’t another side hustle—it’s your blueprint to design a life where income flows automatically while you finally live on your terms. You’ve done everything right—worked hard, checked the boxes, followed the rules. But deep down, you know the system was never built to make you free. Meanwhile, people with half your talent are earning full-time income from AI. The difference isn’t luck—it’s leverage.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Named a Best Book of the Year by Kirkus Reviews “Riveting . . . Character Limit offers a telling lesson in the cost of getting everything you want.” —The Washington Post “You couldn’t hope for a better ringside seat on the unfolding drama . . . [Character Limit] is a triumph...