Computer Business

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

You don't have to be a mechanical genius to be an inventor. Anyone can invent - a parent wrestling with a baby sling...a coach frustrated with slick-soled running shoes...an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Stiamo attraversando un periodo storico che è contraddistinto da una grande quantità di cambiamenti che avvengono in tempi molto brevi, due bambini su tre fra quelli che ora iniziano la scuola primaria, faranno in futuro un lavoro che oggi non esiste. La marcia dell’intelligenza artificiale sta avvenendo con un’accelerazione impetuosa. Che fine farà il lavoro degli esseri umani? Lasceremo tutto ai robot? Il processo tecnologico dà le vertigini, in un Pianeta sempre più sterile e sovrappopolato. INDUSTRY 4.0, la quarta rivoluzione industriale, il cambio dei paradigmi.

This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths.

ブログを書いても書いても月1万稼ぐのがやっとだった僕が、月収100万円を突破した秘密。それはブログでマネタイズするのをやめ、集客媒体として利用するようになったことです。

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader.

It is no secret that YouTube has become a staple of everyday life for many young families. Gone are the early days of YouTube, where the content was often random and of poor quality. Now, there are entire home-produced shows on the platform that would not look out of place on TV. And with the increase in quality, so too came the increase in potential earnings from helping your child become a YouTube star.

Artificial intelligence (AI) is progressing at a runaway pace, transforming everything it touches in its path, so much so that it no longer belongs to a distant future but an immediate reality. We are seeing how all sectors become “smart” and how the leading companies already invest high figures in making this new technology their future. Not only the giants, but more and more companies are also taking the step and get into the car of this, which is already assumed, the "third industrial revolution."

לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.

In this inspirational and informative book, Latham demonstrates how the power of sound entrepreneurial thinking can lead to positive results in the most daunting of circumstances. Latham’s company, Thermagon Inc., evolved as an offshoot of the explosive growth of silicon chips driving the computer industry and the information age. As a female, Latham defied all odds by successfully creating the products, the facilities, and the funding for a thriving and much sought-after company in a world of technology overwhelmingly dominated by men.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.