Computer Career

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders - often including a square jaw, a deep voice, and extroversion - are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

This book is a comprehensive guide to using AI to automate and optimize key tasks, increase conversions, and drive unprecedented business growth in your affiliate marketing business. Written for affiliate marketers of all levels, this book provides a clear and concise guide to implementing AI, including identifying the right tools and technologies and integrating them into your existing process.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.

LinkedIn is a beast of a platform for socializing and business, and there is so much to know about this wonderful platform. It can be overwhelming to know everything, between learning the basics, creating a professional profile, building new relationships, and selling services. With the information in this audiobook, it's going to help you get up to speed on how to learn all this information and apply the information, today.

When turbulence is the new normal, an organization's survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

The End of Money is an essential introduction to cryptocurrencies and the blockchain revolution, which has been hailed as the greatest advancement since the invention of the Internet. Murder for hire. Drug trafficking. Embezzlement. Money laundering. These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

You don't have to be a mechanical genius to be an inventor. Anyone can invent - a parent wrestling with a baby sling...a coach frustrated with slick-soled running shoes...an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.