Computer Intelligence

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Recent breakthroughs in AI have not only increased demand for AI products, they've also lowered the barriers to entry for those who want to build AI products. The model-as-a-service approach has transformed AI from an esoteric discipline into a powerful development tool that anyone can use. Everyone, including those with minimal or no prior AI experience, can now leverage AI models to build applications. In this book, author Chip Huyen discusses AI engineering: the process of building applications with readily available foundation models.

This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.

Have you ever chatted with a computer that seemed to really get you? Asked it a question and, seconds later, it gave you an answer that was actually useful—or even surprisingly insightful? If you’ve had that experience recently, there’s a good chance you were talking to ChatGPT. It might feel a bit like science fiction—an artificial intelligence that can hold a conversation, write emails, draft stories, explain complex topics, and even tell you a joke or two. But ChatGPT isn’t a futuristic fantasy anymore.

Accessing and using the information that's freely available online is about more than just relying on the first page of Google results. Open source intelligence (OSINT) is intelligence gathered from publically available sources and is the key to unlocking this domain for the purposes of investigation. The Tao of Open Source Intelligence provides a comprehensive guide to OSINT techniques for the investigator.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Imagine a world where the difference between man and machine blurs, where the line between humanity and technology fades, and where the soul and the silicon chip unite. This is not science fiction. This is the twenty-first century according to Ray Kurzweil, the “restless genius” (The Wall Street Journal), “ultimate thinking machine” (Forbes), and inventor of the most innovative and compelling technology of our era.

In a world where artificial intelligence is transforming industries at an unprecedented pace, The AI Odyssey: Mapping the World of Impact Tomorrow offers a comprehensive guide to understanding the far-reaching implications of AI in shaping our future. This audiobook navigates through the technological advancements, ethical dilemmas, and socio-economic changes that AI will bring to our daily lives and global systems.

In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two months, it claimed 100 million users—the fastest app to ever reach this benchmark. Since then, AI has become an all-consuming topic, popping up on the news, in ads, on your messenger apps, and in conversations with friends and family. But as AI becomes ubiquitous and grows at an ever-increasing pace, what does it mean for the financial markets? MoneyGPT shows that the danger is not that AI will malfunction, but that it will function exactly as intended.

Are you overwhelmed by Artificial Intelligence and Natural Language Processing? Want to leverage the power of ChatGPT but don’t know where to start? You're not alone. Many beginners feel alienated by the jargon and technicalities. But what if mastering ChatGPT could be a simple, rewarding journey, achievable in just 7 days? This beginner-friendly guide is your ticket to conquering ChatGPT fears and harnessing AI's potential. Designed with simplicity, this book breaks down complex topics into easy-to-understand pieces, ensuring a smooth learning experience.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Leadership is evolving. Have you future-proofed your career? AI isn’t coming—it's already here, reshaping leadership, decision-making, and success. The leaders who embrace AI-first strategies will thrive. The ones who don’t? They’ll be left behind. In The Leadership Playbook, Revisited, award-winning executive strategist Keryn Gold, PhD, MBA, delivers an actionable, high-impact, no-nonsense guide for executives and professionals ready to lead smarter, faster, and more effectively in the AI era. You’ll learn: How AI is transforming leadership—and what great AI-first leaders do differently.

Shannon Vallor makes a wide-ranging, prophetic, and philosophical case for what AI could be: a way to reclaim our human potential for moral and intellectual growth, rather than lose ourselves in mirrors of the past. Rejecting prophecies of doom, she encourages us to pursue technology that helps us recover our sense of the possible, and with it the confidence and courage to repair a broken world. Vallor calls us to rethink what AI is and can be, and what we want to be with it.

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

As humans compete for work against faster, cheaper, and smarter technology, the flood of AI-generated information undermines traditional expertise, eroding essential skills like writing, analysis, and decision-making. Despite these challenges, AI presents immense opportunities for those who master its intricacies, such as driving innovation, improving efficiency, and creating new markets. Can we thread the needle balancing the immeasurable benefits with the profound risks that AI presents to our future?

Artificial intelligence is no longer a tool we control—it’s a force quietly taking control of us. From influencing your thoughts and decisions to redefining humanity itself, AI’s dark side is more pervasive and dangerous than you’ve been led to believe. This book pulls back the curtain on the hidden threats and ethical dilemmas of the AI revolution—and reveals why you can’t afford to ignore them.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making.