Consumer Behavior

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn’t only one of the world’s leading experts on...

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.