Consumer Marketing

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

Why excluding some people from your movement is actually what you want.

Dr. Liker's book Developing Lean Leaders at All Levels: A Practical Guide was a 2016 winner of the Shingo Research and Professional Publication Award. We have taken the time to extract the individual seminars and lectures of Dr. Liker used to create this world-renowned publication and offer them in a series of byte-sized, topic specific learning modules. Follow along as we see and hear Dr. Liker at those actual presentations delivered first hand to the students of Lean and Lean Practitioners.

This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.

Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....

Unlock the secrets of buyer psychology and transform your online marketing with Sell Smart Online: Using Buyer Psychology to Drive Consistent Sales Growth. This comprehensive guide walks you step-by-step through proven strategies to capture attention, build trust, and convert prospects into loyal customers—all tailored for today’s competitive digital landscape.

Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.

In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.