Content Marketing

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

Cómo crear una estrategia de content marketing para enamorar a tus clientes y transformarlos en embajadores de tu marca. El mundo cambió. Los seres humanos cambiamos. El marketing también debe hacerlo. Y para eso solo hay un camino: los contenidos, que permiten entregar valor real a las personas.

Worried that you’re not creating enough content for the ever-growing number of online platforms? Does the process of content creation make you feel like you’re on a hamster wheel, but you’re still not having the impact that you desire? The fact is, most content never achieves its full potential because it only reaches a small proportion of its intended audience. The good news is that it does not need to be this way! Content 10x: More Content, Less Time, Maximum Results is the ultimate guide to reaching your audience via the power of content repurposing.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied.

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media...

How would your company act if every customer were your mom? How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you...

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

Become a master content creator with the Content Powerhouse Bundle, featuring two powerful audiobooks designed to elevate your digital presence. Whether you're building a brand, creating online narratives, or looking to captivate your audience, this bundle provides the expert strategies you need to stand out and succeed in the digital landscape. Whether you're a marketer, content creator, or entrepreneur, the Content Powerhouse Bundle will transform your approach to content creation and help you build a digital brand that truly shines.

Throughout this book, you’ll learn how to understand your audience, craft a content strategy, and master the techniques of photography, video editing, and storytelling. You’ll also discover how to leverage social media platforms effectively, create visually appealing content, and analyze the performance of your creations

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

El marketing de afiliados y la creación de contenido han entrado en una nueva era. Los especialistas en marketing de afiliados que adoptan aplicaciones basadas en IA como ChatGPT y Claude prosperan y obtienen ganancias. Por el contrario, los especialistas en marketing que se quedan con procesos obsoletos se quedan atrás y ganan menos.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

In today's digital age, creating captivating and influential content is more important than ever. But how do you craft content that resonates with your target audience and drives real results? The answer lies in mastering the art of practical content strategy and marketing, and "Content Chemistry" is your ultimate guide.

Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles? Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

Do you want to learn copywriting hacks? Do you want to increase sales with persuasive content? Then this audiobook is for you. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more, when you discover the right words that make people buy. Putting the right words on paper and online is the single most profitable skill everyone can learn. If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this audiobook is for you, especially if you're not making as many sales as you want to right now.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.