Content Marketing

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Inside, you will find a foolproof system that will not only help you determine the true focus of your blog, but also how to be seen as an absolute authority in your field. You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment, so you can be sure they will stick around to the very end of everything you write.

For decades, we were told digital success belonged to the young. Today, the opposite is true. Adults over 40 are now the fastest-growing, most trusted voices in online business. Your life experience isn't a hurdle—it's your superpower. In Learning the Boomerpreneur Blueprint, veteran entrepreneur Todd Snively reveals the step-by-step path to building digital confidence, creating resonant content, and using high-ticket programs to generate real income.

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, machine learning, automation, natural language...

Learn how to make money with content marketing. If you are confused about just what content marketing is all about, don't worry you aren't alone. The phrase content marketing is a relatively new umbrella term for quite a few different things that many online entrepreneurs have been doing for years including things like creating targeted content and communicating directly with their target audience.

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however.

The Modern Digital Marketing Playbook is a practical, step-by-step guide for anyone who wants to understand how digital marketing works in today’s online environment—without confusion, pressure, or unrealistic expectations. Written specifically with beginners in mind, this book breaks down complex marketing concepts into clear, manageable ideas that can be learned and applied with confidence.

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling...

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

What if your affiliate business could run 24/7 finding products, creating content, driving traffic, and making sales without burning you out? Welcome to AI-Powered Affiliate Marketing 2026, a step-by-step guide for building a scalable, automated, and future-proof affiliate business using artificial intelligence. If traditional affiliate tactics feel slow, oversaturated, or confusing, this book shows how today’s top marketers use AI to work smarter, not harder. Affiliate marketing has changed. Algorithms decide visibility. Automation drives conversions. Personalization builds trust.

Social Media Marketing for Beginners 2026 is your playbook for thriving in today’s world. Whether you’re starting from scratch or scaling an established business, this guide shows you exactly how to combine creativity with data-driven strategies to stand out where it matters most. Inside, you’ll discover how to craft authentic content, harness the power of AI, and even tap into emerging tools like AR, VR, and predictive analytics. From building loyal communities to turning social commerce into real sales, this book gives you the roadmap to make your brand not just visible—but unforgettable.

Create consistent, high-quality content without burnout — even if you’re starting from scratch. The AI Content Machine is a beginner-friendly guide that breaks down how creators, entrepreneurs, and business owners can use artificial intelligence to plan, create, repurpose, and automate social media content efficiently.