Content Marketing

Alison Stankard is a Running Wanker. It didn’t happen overnight – but a few morning stumbles around the block somehow turned into 5ks, 10ks, marathons and more. And one day, looking at her lack of toenails, embarrassingly large collection of jazzy trainers and more lycra than an 80s...

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

The Ultimate Guide to Content Marketing for Creators, Entrepreneurs, and Brands is a comprehensive guide to content marketing for creators, entrepreneurs, and brands. It covers topics such as creating engaging content, measuring success, scaling your strategy, building a community, and creating a content marketing framework.

Content marketing can be an incredibly effective way to drive traffic to your website, increase brand visibility and overtake your competitors in the search engines....even if they have much larger marketing budgets than you. But unless you are following a proven plan with a search engine focus, you can end up wasting time and money.

The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Is AI something you’ve heard a lot about but you literally have zero ideas on how to even get started with it? If you want to make moves in the world of business and start bringing in 10 times as more money to your online business, everyone will tell you to use AI. You’ll also be sold the AI dream if you say you want to progress in your career faster than your rivals and find a new way to cruise through your to-do list while making it look easy.

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

Dre Baldwin shares content marketing ideas for a digital marketing agency. Sound interesting? The author thinks so too! Listen to 10 Content Marketing Ideas: Digital Marketing Agency and learn about digital marketing.

Dre Baldwin shares content marketing ideas for Property and Vehicle Insurance Sales. Sound interesting? The author thinks so too! Listen to 10 Content Marketing Ideas: Property & Vehicle Insurance Sales and learn about insurance and property.

Sound interesting? The author thinks so too! Listen to 10 Content Marketing Ideas: Real Estate Salesperson and learn more about content marketing as a real estate salesperson.

In this 22nd book of his Idea Machine Series, Dre Baldwin shares content marketing ideas for a fitness bootcamp instructor.

Dre Baldwin shares content marketing ideas for eco-friendly tableware.

Dre Baldwin shares content marketing ideas for a real estate auctioneer.