Corporate Business

No-Nonsense Leadership is the most useable, hard-hitting field manual on managing and leading people available. It is broken down into short, direct, applicable sections filled with strategies like these: seven steps to recruiting and hiring a team of eagles; how to leverage the power of momentum; are you more manager than leader; 11 steps for leading change; a fish rots at the head; five causes and cures for corporate cancer; and more.

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.

Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it. The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.

Questions about color, race, and migration permeate the very fabric of our consciousness - including the workforce. This audiobook attempts to answer these questions by proposing seven transformative principles (with true-life stories and lessons) - that will help steer the listener to forging a practical plan of action for navigating the gnarly waters of corporate America.

Joan Kuhl helps women create a clear vision of what their career path deserves to be and make a convincing business case for equality to their managers and senior leadership. You'll learn strategies for overcoming sexist cultural attitudes about gender and leadership as well as for dealing with self-limiting behaviors like imposter's syndrome (the feeling that you're never good enough despite a track record of success) and the myth of meritocracy (the idea that just doing good work is the only way to advance).

It’s time for a new generation of business leaders who are trained in ethics, compassion and sustainability. Drawing on decades of business experience, Kishore Gundala offers thoughtful guidance and support for those entering the corporate world. He walks the listener through methods of gaining the life skills and perspectives that can help create honest and humanistic business people by setting aside greed and selfishness, and by deciding to put people first.

Charles H. Ferguson, who electrified the world with his Oscar-winning documentary Inside Job, now explains how a predator elite took over the country, step by step, and he exposes the networks of academic, financial, and political influence, in all recent administrations, that prepared the...

Imagine losing your high-paying job as an executive after almost thirty years at a multibillion-dollar company. How would you react? When it happened to author James Brian Kerr, the answer was simple: Walk more than twenty miles home. In The Long Walk Home: How I Lost My Job as a Corporate Remora Fish and Rediscovered My Life’s Purpose, Kerr invites us to join him on his strange journey from impending unemployment to self-discovery, and reminds us that the only true journey is the journey within.

Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country.From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji's vision made India stand tall. In this...

You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays - but there's a nagging feeling that something isn't quite right. You want a different life - no spreadsheets, no commute, no late nights at the office. But if not that - then what? That is exactly what Escape the City is here to do: show you what other options are open to you.

A corporate executive loses his voice and discovers a new pathway to organizational excellence, built on the premise of dispersed power and shared leadership.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Punit Dhillon was nine when he almost drowned in a swimming pool. Twenty years later, he became a competitive swimmer and completed his first of several Ironman Triathlons. Punit lives by the philosophy of using adversity as fuel to exceed all expectations. In Catapult, he gives you an insider’s look at the lessons we learn by turning obstacles into opportunities. Taking you through his years of global business experience, Punit shares ten principles for a purpose-driven life and career, linking together the athletic strengths that will help you succeed in the business world.

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

An investigation into corporate bribery around the world and how it undermines democracy and the free market system The World Bank estimates that rich multinational corporations pay hundreds of billions of dollars in bribes every year to officials overseas. The perpetrators are not a handful of...

When Frank Ahrens, a middle-aged bachelor and 18-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than 10 non-Koreans in a company of 5,000 employees.

An intelligent, inspiring audiobook about the author's quest to find purpose with profit for his company, helping readers with businesses of all sizes to see the value of ethical policies and "doing it right". Learn how to green your business from one of the UK's leading corporate activists. Can...

Today's business environment poses unprecedented perils for the average American as for the first time ever, more than half of Americans now own stock. Identifying the problems of the past, Skeel offers a strikingly new diagnosis of the fundamental flaws in corporate America today, and of what can be done to fix them.

In Welcome to the Jungle, proven corporate leader, senior executive, author and entrepreneur, Teena Hostovich, shares her journey from reception desk to the C-Suite in this entertaining and thorough guide to navigating a thriving career in corporate America. This book is the perfect place to learn from someone who has seen it all and come out on top. You'll walk away from this book feeling empowered and ready to take on the jungle and the adventure of a corporate career!

In today's business world, merely launching an S-Corporation and hoping for the best is a strategy of the past. Understanding the precise steps to structuring your business as an S-Corp is crucial, unlocking a realm of tax efficiencies and operational benefits that remain elusive to many entrepreneurs.