Craft Business

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

36 ways to improve your writing Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, speech, or script. These essential rules for persuasive language...

An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance - driving human, organizational, societal, and economic successes that exceed even your own expectations.

A fresh and contemporary adaptation of a beloved Christmas classic from New York Times bestselling children's book creator Lauren Semmer. Merry Christmas to all and to all a goodnight! On Christmas Eve night, a family has set out cookies and milk for a special visitor while a delightful winter...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

This audiobook highlights a little-known fact that took me a long time to understand, namely that all development is done in the same way, it conforms to the same pattern. I learned this from the aircraft factory, and it is logical because a single complex product like an aircraft comprises so many different technologies that are all developed as part of the main development project–the airframe, avionics, electrics, software systems, to name just a few.

What if the life you want is only one hard choice away? In Choose Your Hard, leadership expert Keith A. Craft challenges the myth that success is about talent, luck, or timing. Real growth—whether in business, leadership, or life—comes from choosing the hard path that builds strength, character, and influence. Through decades of leadership experience, Keith reveals how the choices you make today shape the culture you create, the teams you lead, and the future you experience. Inside you’ll discover: The Power of Hard Choices — why avoiding difficulty costs more than facing it.

When you start asking yourself the question of whether you can turn the seed of an idea into a thriving business, and you start looking at everything that’s required, it’s easy to become overwhelmed and feel like you’re in way over your head. It’s daunting when you look at it all at once, but you’ve stumbled upon a lit path–a clear, 6-step process to launching a successful business.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Your Life Is a Book by memoirist Brenda Peterson and literary agent Sarah Jane Freymann is a practical and inspiring guide. We offer storytelling insights and writing prompts on finding your voice, self-discovery, and the publishing process. Oprah.com chose Your Life Is a Book as “self-help advice that works,” and “the process of writing about your past can lead to a boost in self-acceptance, self-awareness, and fulfillment.” Memoir is like a love story, with all the ecstasies, disappointments, and turning points of any relationship. It is a pilgrimage to come home to your life story.

Winning Words is your no-nonsense guide to communicating with clarity, confidence, and impact. Whether you’re speaking to your team, a client, or a packed boardroom, this book helps you find the words that win—without the fluff or waffle. From crafting emails to commanding a room, this audiobook equips professionals, leaders, and entrepreneurs with tools to cut through noise and connect with real meaning.

An award-winning author and Stanford writing instructor demystifies the business of writing with this practical, procedural guide to creating successful pitches, impressing editors and agents, negotiating compensation, and more. Published multi-genre writer Laura Goode had an epiphany after...

Want to grow herbs and give your family an enormous health head-start, but you don’t know how to begin? Looking for a cost-effective way to proactively promote health and wellness naturally, without relying on the pharmacy? Then learn to grow your own medicine in five easy steps.

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

An elegant guide to the promise, power, and poetry of verbs, from Pulitzer Prize–winning writer Sarah L. Kaufman “An almost shockingly adroit guide to how to make every word count.” —Benjamin Dreyer, author of the New York Times bestseller Dreyer's English Verbs are the underrated stars...

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy. With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills.

The Actor's Mindset: Acting as a Craft, Discipline, and Business uniquely prepares actors to live full, successful lives as performing artists. While most acting books focus on either the art or the business of entertainment, Archibald looks at the entire picture of what it means to be an actor, focusing on the foundations of both the artist and the entrepreneur to guarantee a complete and fully functioning approach to a career.

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

A Handful of Earth, A Handful of Sky: The World of Octavia E. Butler offers a blueprint for a creative life from the perspective of award-winning science-fiction writer and “MacArthur Genius” Octavia E. Butler. It is a collection of ideas about how to look, listen, breathe — how to be in...

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.