Craft Business

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and...

In this book, you'll learn the wrong mindsets that are causing you to fail as an aircraft mechanic and why you need to get rid of them ASAP; the one thing that will be inevitable in your career as an aircraft mechanic.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.

Ever wondered how products are developed? Do you work in product development and find it hard to see the big picture? Are you a manager tasked with running projects efficiently? Are you interested in developing software systems to use in product development? When we create something – anything at all – the creation process conforms to a pattern. This pattern is simple and understandable.

Calm the chaos and transform your home into a space that fosters curiosity, creativity, and independence Too often, the toys, games, and other materials meant to educate young children end up being a detriment instead. If you're overwhelmed and your kids are overstimulated, it's time to reset...

This newly updated edition of a classic bestseller is THE ultimate job-hunting guide for college grads and career-changers alike! Now you can utilize The Pathfinder’s proven and practical techniques and tools to discover exactly what career path is right for you and make it happen. Whether you...

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

“In clear and accessible language, Elaine Fox shows how psychological science can help you to be agile in meeting challenges and to be flexible when things change. Drawing on personal experience and years of applying her research in coaching elite performance, she shows how adopting a few key...

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

Harness the power of magic to create a beautiful, healing living space with this unique illustrated guide from the founder of HausWitch, the popular Salem, Massachusetts, store and online lifestyle brand. Anyone looking to put together their ideal home—full of beauty, comfort, protection, and...

Every novelist dreams of it--writing the book that rockets to the top of the bestseller lists. Now, they can see how it's done, up close, in an audiobook by an agent who has sold manuscripts that turned into hits. Here Albert Zuckerman covers the essential elements of the blockbuster novel and...

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

36 ways to improve your writing Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, speech, or script. These essential rules for persuasive language...

Beyond the Craft: What You Need to Know to Make a Living Creatively! is a revolutionary, current insider’s guide to doing what you need to do to make a living creatively. This bottom-line volume offers a unique strategy, philosophy, and even vocabulary for the enormous worldwide audience of aspiring, working, and successful creative professionals and students.

How your board members, investors, customers, partners and employees perceive, react and think under differing situations will either unlock the exponential financial value harbored within your company – or, block it. Managing these deeper codes is a craft which eludes too many CEOs and senior executives. As a result, they misplay the most critical inflection points where real financial value can be created – including enterprise sales, M&A transactions, financings, exits, reorganizations and negotiations.

An essential how-to for crafting a guiding motto that sets intentions, increases creativity, and helps accomplish your goals, from Stanford University's world-renowned Hasso Plattner Institute of Design, aka the d.school. We all need agency to feel the power and joy of acting in the face of...

An elegant guide to the promise, power, and poetry of verbs, from Pulitzer Prize–winning writer Sarah L. Kaufman “An almost shockingly adroit guide to how to make every word count.” —Benjamin Dreyer, author of the New York Times bestseller Dreyer's English Verbs are the underrated stars...