Craft Business

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

Discover everything you need to know to turn your big idea into a thriving business with this unique guide. With clear, jargon-free language, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding.

Do you want to live a good life? Do you want your life to have meaning? Do you feel frustrated, anxious or stuck in a rut? This book can help you create meaning, overcome negativity, and ultimately live a good life. The way a story is told is just as important as the story itself. Joshua Craft shows us how stories, scripture, and ancient philosophy provide the answers to the greatest questions we face. Through the stories of Abraham, Marcus Aurelius, James Stockdale, and Jesus you will learn the not-so-secret way to live a great life.

The challenge we face as writers, Natalie Goldberg says, begins with the process of turning inward and then trying to communicate what we find. From the secret of letting characters and stories "write themselves" to finding mentor sources and responding to criticism to writing's one essential ingredient, which is the mind - here are all-new Zen-based lessons and reflections, refined and proven at Natalie's acclaimed national writers' workshops.

You don’t need to be an avid gardener to grow herbs. But herbs are a powerful way to boost your health and immunity. Learn how to make holistic, natural remedies with simple, easy-to-follow steps.

In this book, you'll learn the wrong mindsets that are causing you to fail as an aircraft mechanic and why you need to get rid of them ASAP; the one thing that will be inevitable in your career as an aircraft mechanic.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

What if the life you want is only one hard choice away? In Choose Your Hard, leadership expert Keith A. Craft challenges the myth that success is about talent, luck, or timing. Real growth—whether in business, leadership, or life—comes from choosing the hard path that builds strength, character, and influence. Through decades of leadership experience, Keith reveals how the choices you make today shape the culture you create, the teams you lead, and the future you experience. Inside you’ll discover: The Power of Hard Choices — why avoiding difficulty costs more than facing it.

Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.

We all need agency to feel the power and joy of acting in the face of challenge and opportunity. But we also need humility and restraint to ensure that we guard against hubris and harm. We need trusted and testable navigation tools to give us confidence in our creative power and cautiousness in carrying out our work. Instead of looking for answers, what we are all seeking are tools for navigating the increasingly complex, noisy, conflicted culture that we inhabit. A personal manifesto is one of those tools.

An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance - driving human, organizational, societal, and economic successes that exceed even your own expectations.

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to...

Beyond the Craft: What You Need to Know to Make a Living Creatively! is a revolutionary, current insider’s guide to doing what you need to do to make a living creatively. This bottom-line volume offers a unique strategy, philosophy, and even vocabulary for the enormous worldwide audience of aspiring, working, and successful creative professionals and students.

How your board members, investors, customers, partners and employees perceive, react and think under differing situations will either unlock the exponential financial value harbored within your company – or, block it. Managing these deeper codes is a craft which eludes too many CEOs and senior executives. As a result, they misplay the most critical inflection points where real financial value can be created – including enterprise sales, M&A transactions, financings, exits, reorganizations and negotiations.

An elegant guide to the promise, power, and poetry of verbs, from Pulitzer Prize–winning writer Sarah L. Kaufman “An almost shockingly adroit guide to how to make every word count.” —Benjamin Dreyer, author of the New York Times bestseller Dreyer's English Verbs are the underrated stars...

Using a simple five-step approach, best-selling author and digital-marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multimillion-dollar businesses. Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete how-to guide for making it a success.

Your Life Is a Book by memoirist Brenda Peterson and literary agent Sarah Jane Freymann is a practical and inspiring guide. We offer storytelling insights and writing prompts on finding your voice, self-discovery, and the publishing process. Oprah.com chose Your Life Is a Book as “self-help advice that works,” and “the process of writing about your past can lead to a boost in self-acceptance, self-awareness, and fulfillment.” Memoir is like a love story, with all the ecstasies, disappointments, and turning points of any relationship. It is a pilgrimage to come home to your life story.