Creative Careers

In The Muffin Man Chronicles: Recipes for Entrepreneurial Success, Steve Marks, cofounder of Main Street Gourmet, details the ups and downs of starting and running a successful food company in Akron, Ohio. He tells the story of Main Street Gourmet's early days, its growth into a nationally distributed brand, and the high-stakes world of acquisitions. Along the way, he offers crucial tips and insights for aspiring entrepreneurs who may be looking to start their own company as well as entrenched businesspeople looking to elevate their game.

For 15 years, Mike Rognlien has learned from some of the best (and some of the...not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies - from insurance to banking to Silicon Valley - taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you.

Knockout Sales Tactics They Won’t Teach You At Business School Written by a sales veteran with a track record spanning millions of pounds and dollars in sealed deals, this book blends the best psychological, NLP (Neuro Linguistic Programming) and classical persuasion techniques with a street-wise, gritty success system based on the author’s own hard experience in selling and training sales professionals at the highest level.

Lethal Leadership is a collection of three books which will help you improve your leadership skills so you can better interact with people and create significant changes in your external environment. The world needs more leaders, and this collection will help you tackle the subject of persuasion and power from multiple angles. This bundle includes The Modern-Day Polymath, The Art and Science of Storytelling, and Street Smarts. The field of leadership is constantly changing; the upcoming leader should be dynamic and capable of adapting to the environment.

The Work of Art is an essential 21st-century roadmap for turning your creative work into a thriving business. Featuring brass-tacks useful information for creative entrepreneurs of every skill set, this book covers topics from personal branding, budgeting, and mental health, to guidance on clearing the hurdles that come forth as you rise to steady success. Heidi Luerra is the founder and CEO of RAW:natural born artists, the world’s largest independent arts organization.

佐渡島庸平氏、推薦！創造力は運任せでも遺伝でもない。この本を読むと、学んで身につける力だと思えるだろう。---ベストセラー『直

「オリエンは信じない」「顧客に憑依する」「タグライン、コンセプトワードを決める」「プレゼンはしない」　　　他日本に『角ハイボール』ブームを巻き起こし、

The Innovative Team is an engaging business fable that reveals the impact our underlying work style preferences have on our teams and their results. The authors present a breakthrough thinking process for developing successful teams. They introduce a uniquely effective set of tools built on FourSight, a measure of problem-solving preferences field-tested by top consultants, which can help anyone from professionals to novices solve problems and achieve performance breakthroughs.

The limiting beliefs and mental barriers holding you back in the face of trial don’t have to define you; rather, choose to let them refine your mental fortitude and strengthen your resilience and faith muscles. When you are willing to step into the fire of refinement, you can use life’s trials and turn them into something beautiful.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Creativity is the #1 rising skill you need in the workplace. If you have left your creativity behind in the grind to success, thinking that hard work and analytical thinking was all you need? This book is your starting line. The world has changed, grasshopper. The good news about creativity? You snooze, you don't lose. You still have the creative thinking ingredients rattling around in your brain. To access them, you just need to reconnect with the habits you used as a child to explore and learn about the world, and imagine new possibilities. That's where this book will help.

If you’re planning to build a freelance career in an artistic industry, SOLO is the perfect field guide for creative entrepreneurs at every level. Whether you’re starting out, or a seasoned professional, this audiobook will give you the tools you need to push forward on your journey to building your brand and becoming a sought-after commodity. Complete with real-life examples, pre-written forms, and psychological business strategy, SOLO will be the audiobook you reference throughout your career for advice and inspiration as you turn your brand into an empire.

Una recopilación exhaustiva sobre las claves del liderazgo creativo y la innovación, esa es la tónica del último libro de los académicos -y expertos en coaching- Eduardo Águila y Marcelino Garay, quienes desarrollaron una completa guía escrita e ilustrada sobre la cultura organizacional de hoy. Con el objetivo de contribuir al conocimiento, especializado y amplio, los autores de la publicación explican que la gestión de las organizaciones cuenta desde hace algunas décadas con el desarrollo académico y empresarial de tres grandes impulsores de la adaptabilidad organizacional: estas son la creatividad, la innovación y el liderazgo compartido.

Filled with practical tips and helpful advice, Dear Ally is a treasure for aspiring writers at any stage of their careers. It offers a behind-the-scenes look at how books get made, from idea to publication, and gives you insight into the writing processes of some of the biggest and most talented YA authors writing today.

Artists transform the ordinary into the extraordinary. All too often, the talent that brings so much beauty into our lives is poorly compensated. If you’re a creative entrepreneur and you want to take control of your career and start earning what you’re worth, this is the guide for you. In Blazing the Freelance Trail, Eric Holter shares insights from his three decades as a creative entrepreneur. He covers everything from the motivation to create to how to successfully manage the business and financial side of your creative enterprise.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.

You’ve got a creative business idea, now what? Has this ever happened to you? You come up with a brilliant idea for a business, and then...nothing happens. Your idea goes nowhere. It lives in your thoughts or you have some fun talking about it, but your idea dies along the way. Cause of death? Lack of action. That’s where Spark Click Go comes in.

Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.