Creative Problem Solving

Being creative is a state of mind. Techniques may help, though some, like brainstorming, can, surprisingly, do more harm than good. And the climate at work and play matters too. But essentially, creativity is an attitude. We either meet life's challenges with a spirit of adventure, or we keep trying to make it fit old habits that don't work any more.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Creativity is the #1 rising skill you need in the workplace. If you have left your creativity behind in the grind to success, thinking that hard work and analytical thinking was all you need? This book is your starting line. The world has changed, grasshopper. The good news about creativity? You snooze, you don't lose. You still have the creative thinking ingredients rattling around in your brain. To access them, you just need to reconnect with the habits you used as a child to explore and learn about the world, and imagine new possibilities. That's where this book will help.