Creative Problem Solving

DESPRE AUDIOBOOK. Gândirea eficientă reprezintă cheia succesului în toate domeniile de activitate. Orice întârziere și orice ezitare pot însemna diferența dintre reușită și eșec. De la elevii de liceu la președinții unor mari companii, milioane de oameni din întreaga lume folosesc de peste trei decenii o metodă inedită de gândire creativă – metoda celor șase pălării gânditoare. Acest amuzant joc de roluri ne propune să împărțim felul în care gândim în șase categorii – fiecare simbolizată de o pălărie de altă culoare.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

We are terrible at managing creativity and innovation. But we're trying our best. Just beneath the ceiling of meeting rooms at night, everywhere around the world, from London to Lahore, Honolulu to Ho Chi Minh City, there is something sad happening. Above the long table and strewn chairs, amid the fluorescent light that has been left on despite the energy saving directive on the wall, there are a million little ideas just floating amongst the dust particles, drifting in the air.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.