Creative Problem Solving

We solve countless problems - big and small - every day. With so much practice, why do we often have trouble making simple decisions - much less arriving at optimal solutions to important questions? Are we doomed to this muddle - or is there a practical way to learn to think more effectively and creatively? In this enlightening, entertaining, and inspiring book, Edward Burger tells us how we can become far better at solving real-world problems by learning creative puzzle-solving skills using simple, effective thinking techniques.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

Many companies automatically assume that they have to hire an accountant to be capable of getting their business to the idea that they need it nevertheless, you won't need to hire an accountant. You merely should try to learn the fundamentals of accounting and you'll be in a position to be the financial expert of your business.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.