Crisis Communication

In this comprehensive guidebook, Ellis Amdur walks families through a multitude of strategies they can use to keep themselves and their family members safe. Amdur’s focus is behavior rather than diagnosis. The first sections of the audiobook discuss specific behaviors ranging from such relatively minor irritants as reluctance to complete tasks and obsessive concerns, to more troubling, pervasive syndromes such as psychosis, mania, and disorganization.

Everybody messes up. In relationships. In business. In life. It's a fact of human nature that we're flawed. People aren't inherently bad, but humans tend to do a lot of bad things. Everyone has engaged in behavior they're not proud of. We all have secrets, and we're all prone to traits and impulses we wish we didn't have. History, literature, and music for centuries have given us examples of falls from grace, tragedies, and fatal flaws.

What makes some leaders so effective when the stakes are high, while others fall short? Why are some able to not only survive but to lead their organizations to new heights even in risky, fast-changing times? The answer is succinct but multi-layered: such leaders display courage, judgment, and fortitude. High-stakes leadership does not require unnatural powers, nor is it predicated on a dangerous situation. The three signature character traits can be cultivated by anyone at any level in any organization, big or small.

Leaders have one thing in common: they come from a family. Family leadership is one of the most important concepts of life because family is the source of human ingenuity. With good family leadership, we can push for greater justice and racial equality in the United States and around the world, and maintain a more just and loving humanity.

The BUILD Framework®: Strategies for Crisis Readiness & Management does not prevent crises from happening. In most cases, the occurrences are unforeseeable and beyond our control. But how we respond is well within our control.