Critical Business

The Large Hadron Collider is the biggest, and by far the most powerful, machine ever built. A project of CERN, the European Organization for Nuclear Research, its audacious purpose is to re-create, in a 16.5-mile-long circular tunnel under the French-Swiss countryside, the immensely hot and...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world’s most pressing issues, from dealing with climate change and the prevention of natural...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.

Will robots take over the world?When will we meet aliens?How are memories stored inside the brain? Join Dr A.P.J. Kalam on a fascinating quest to explore the realm of science and technology, its extraordinary achievements and its impact on our lives in the days to come.Co-written with Srijan Pal...

An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation. The unique '3-4-7 framework' demonstrates how a paralysing mass of problems can be brought down to a formidable formula...

On 1 July 2017, Goods and Services Tax (GST) became a reality. The government hailed it as the biggest tax reform of independent India which would herald a new freedom for the nation and unify it with 'One Nation One Tax'. Some of the claims made by the government were that GST would bring about...

Turn debilitating stress into remarkable strength through proven resilience routines taught by a critical incident instructor and first responder leader. Discovering and practicing your ideal rhythm of stress and renewal – physical, social, and spiritual – will enhance your health, strength...

A timely manifesto urging us to think critically, form opinions, and then argue them with gusto. Hater begins from a simple premise: that it's good to hate things. Not people or groups or benign belief systems, but things. More to the point, it's good to hate the things everyone seems to like...

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no...

Unabridged 6 hours An entertaining and eye-opening look into the new frontier of idea making...

Carte Blanche is the alarming tale of how the right of Americans to say "no" to risky medical research is eroding at a time when we are racing to produce a vaccine and treatments for Covid-19 This medical right that we have long taken for granted was first sacrificed on the altar of military...

With the right fusion of critical thinking and empathy, as explored in this empowering guide, you’ll learn to simplify complex situations and make informed decisions with confidence and clarity.

Unlock the power of critical thinking with Critical Thinking 101, a practical guide designed to enhance your reasoning skills, problem-solving abilities, and decision-making processes. Whether you're a student, professional, or lifelong learner, this book will help you think logically and independently in today's fast-paced world.

Gregg Sturdevant knows what it’s like to lead under pressure. As a Major General in the United States Marines Corps, he deployed 10 times over the course of his career, including multiple combat missions in Iraq and Afghanistan. With each tour, Sturdevant honed his leadership skills, allowing him to build a formidable repertoire of success strategies that served his troops and country exceedingly well. When he transitioned to civilian management roles, Gregg implemented the same leadership strategies that worked so well for him in the military with equally effective results.

About 97 percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship.

This isn’t another generic self help or self improvement book. Critical Thinking for Go-Getters gives you the decision making frameworks and problem solving strategies for leaders who rise to challenges and take control. You’ll learn how to think sharper, act faster, and make confident choices you can trust.

Here’s some of what just happened: Millions of ordinary, sensible people came into possession of computers. These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was...

Don’t look up It won’t help. You can’t get out of the way, you can’t dig a hole deep enough to hide. The end is coming, and there’s nothing you can do about it. So why read this book? Because you can’t look away when not just the religious fanatics are saying we’re all going to be...

Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to...