Customer Business

You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business.

The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing...

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities. How can you continually improve your employees' morale and performance in a sustainable way? How can you stay ahead of your customers' ever-changing needs without spending a fortune on technology? In The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives.

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way...

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach listeners the essential habits, traits, and behaviors necessary to cultivate their...

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Selling depends on a relationship. That relationship might last only a few minutes, or extend through an entire lifetime, but in order to conduct a sales transaction, there must be a relationship. The Power of Charisma authors Dan Strutzel and Traci Shoblom will show you the way. Every profession must change in order to keep up with the times. There’s an old saying that even if your company makes the best buggy whip, your sales people still won’t be able to sell them because no one has horse buggies anymore. We have cars. Times change. Products change. Sales is changing too.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).

Did you know that there's magic behind the most truly loved brands today - like Apple and Zappos and Lululemon and Lady Gaga - and it's the result of a secret chemistry? They used this chemistry to create a love potion that people "drank" and then shared with everyone else. Quietly passed from one CEO to another for decades, the secret knowledge of this science and how to use it has been a fiercely-protected competitive advantage of the world's most successful businesses.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.