Customer Development

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

In the world of professional services, relationships are the new field of advantage; one that offers longer-lasting success in business and quality in life. Professional life presents tremendous challenges, not just in the context of the skills and intelligence we are expected to apply but, more importantly, in the context of the relationships that arise in the course of our daily work. These relationships determine our sense of self-worth, our well-being, and the success of the business in which we operate.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Tired of trying hard only to barely inch ahead? Learn the EXACT HABITS of the top one percent of the most successful CEOs and founders. This will teach you how to develop the mindset and habits of the most successful founders. It's how you achieve success while protecting your well-being.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products...

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented...

With a detailed breakdown of the fundamentals of social skills, this comprehensive guide offers a profound insight into the lost art of communication. Being able to communicate clearly with others is an essential skill for building relationships and succeeding in life. Now, this audiobook arms you with the tools you need to become the master of any social situation and supercharge your ability to connect with others.

Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they...

CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds...

Mercadotecnia El éxito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear—y se los das—entonces obtendrás resultados asombrosos. Lleno de la sabiduría característica...

A titan of modern media, Sumner Redstone shares how he became the head of one of the world’s great media empires and one of the richest men in the entertainment business. In one of the most fascinating and eye-opening business autobiographies written, Sumner Redstone shares the unvarnished...

Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate. Customers are won or lost, employees are encouraged or demotivated, professional networks are expanded or extinguished - all by how well we communicate. We Need to Talk reveals key strategies to help you build trust, win respect, and sidestep common minefields when communicating gets critical.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

MotivaciónComo gerente, una de tus responsabilidades más importantes es motivar a tus empleados a dar lo mejor. Los gerentes que crean ambientes positivos, gratificantes y de mucha energía reducen el absentismo y los reemplazos, mientras incrementan dramáticamente la productividad y calidad...

Ärger und Konflikte lösen mit der Gewaltfreien Kommunikation! In vielen Fällen gelingt es uns nicht, unserem Gesprächspartner mitzuteilen, was wir wirklich von Ihm wollen. Oft nehmen wir Dinge, die unser Gegenüber von uns möchte falsch wahr. Damit ist jetzt Schluss! Denn mit der Methode: Gewaltfreie Kommunikation lernen Sie ganz einfach Ihre eigenen Bedürfnisse und die Ihres Gegenübers besser wahrzunehmen. Der Schlüssel zu einem konfliktfreien miteinander ist achtsames Zuhören und eine achtsame Kommunikation.