Data Science Career

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

From facial recognition—capable of checking us onto flights or identifying undocumented residents—to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search.

This audiobook is the first part of a trilogy to follow Software Wasteland. In Software Wasteland, we detailed the current poor state of application software development. We offered some tactical advice for reducing some of the worse of the excess. This is the first book in the "what to do instead" trilogy. From the age of punched cards to today's internet-driven systems, one thing has stayed fairly constant: software vendors and their implementers have been driving the enterprise IT industry. This is changing.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Companies are collecting more data from ever. With the ease of collecting all that data, all the different sources where you can receive the data, and the inexpensive storage, it makes sense to collect as much data as possible. But without a good analysis of that data, and without some time to really figure out what trends and insights are inside all of it, that data becomes worthless. This is where predictive analytics is going to come in handy.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

In this groundbreaking ethnographic analysis of crypto economies and their global markets and communities, Koray Caliskan offers an inside view of how cryptocurrencies are made and traded. He argues that cryptocurrency should be understood as "data money," a historically novel money type, created as the right to send data privately over an accounting infrastructure called blockchain.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

In Green Data Dominion, ambition, innovation, and ethics collide. Liam West, a visionary from Halifax, discovers a groundbreaking solution: clean, solar-powered, decentralized servers. Partnering with billionaire disruptor Nathaniel Ashcroft, he takes on the tech giants who’ve hidden their dirty “green” practices behind a façade of sustainability.

Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence. Humans have become subservient to...

Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant.

The year 2020 is one the world will never forget. Amongst many other revelations, the pandemic opened up to us the importance of numbers. Leading nations have used COVID-19 data to understand the behaviour and spread of the virus, helping them make better policies to control the spread and outbreak, which has proven fruitful. Without data experts, the world will not have answers to preventing the widespread of the COVID-19 pandemic. Our planet is in need of more data analysts and scientists to study human and world patterns, help prevent pandemics, crisis, wars and become profitable.

Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them.

The benefits of data-driven methodologies are numerous. They allow organizations to make informed decisions based on data, which can lead to better results and increased competitiveness. Data-driven methodologies also help organizations to identify areas for improvement and make more accurate predictions about future outcomes.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

Marcin Zukowski, Thierry Cruanes, and Benoit Dageville had a mission. As Snowflake’s founders, they wanted to make all types of data available to anybody with permission to use it via a simple and inexpensive mechanism. Their collective efforts drove the breakthrough creation of the Data Cloud. Snowflake’s Data Cloud platform ingests available data and transforms it into information. Without the ability to effectively process, data is just a collection of raw facts.

The Science of Scaling offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data―not wishful thinking.

The Lean system is a great way to help you to get rid of the waste in your business so that you can be more efficient and increase profits. Lean Analytics is a part of this process that can help you to gather the right data and get the information you need to come up with a winning strategy for your team.