Design Psychology

A simple walk around the block set journalist Spike Carlsen, bestselling author of A Splintered History of Wood, off to investigate everything he could about everything we take for granted in our normal life—from manhole covers and recycling bins to bike lanes and stoplights. In this...

How do you respond to anger - in yourself or others? Do you fight fire with fire, or run for cover? Dr. Christian Conte created Yield Theory™ as a way to meet conflict without aggression or submissiveness through the practice of compassionate listening, de-escalation, and genuine communication. With Walking Through Anger, he shares this revolutionary model for dealing with inflamed emotions in even the most difficult and charged situations.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Find out where great ideas come from. A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like...

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Maybe you know a little about human design, but have not considered its impact on your role as a leader. You’re drawn to leadership. People recognize you as a leader at work, but there are times you doubt yourself, especially when it comes to your personal life.

Minimalism is tied in with living a purposeful, essential, and satisfying life through settling on conscious decisions. Minimalism backs off life and liberates us from this cutting edge agitation to live quicker. It discovers opportunity to separate. It tries to keep just the basics. It tries to evacuate the trivial and keep the noteworthy. Furthermore, in doing as such, it esteems the purposeful undertakings that enhance life.

FORMERLY PUBLISHED AS INSIGHT OUT International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford...

Discover long term minimalist strategies that will get your home cleaned and organized in just seven days! Are you feeling stressed and overwhelmed with all the clutter in your life? Do you sometimes get the horrible impression that someday you will drown under all the unnecessary stuff piling in your life? Yet despite all your efforts the clutter always come back doesn't it. Well not anymore! With this guide you will finally have the secret weapon you need to live a life free of clutter!

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

How would you feel, if after all hard work and striving for many precious years, you realize that you wasted your entire life? To avoid such repentence, the ancient yet effective philosophy of stoicism is the way to live the modern life.

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to...

It started like a fairy tale. He was Prince Charming. At first. The abuse came later, when he thought he owned her. It started with verbal attacks. She had done something wrong, he screamed. She couldn't do anything right, it seemed. Other days, Prince Charming was back. One day he raped her. On two occasions he tried to kill her. She survived. She went on a quest to heal, to understand, to gather the pieces of the puzzle, to make whole.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Just as we can write and install apps in our electronic devices, we can construct “mindapps” and install them in our brain-mind complex, and as just as digital apps add capabilities to our devices, mindapps can expand our mental powers and creative abilities, allowing us to intentionally redesign our minds. Using psychedelics as the prime example, Thomas B. Roberts explores the many different kinds of mindapps, including meditation, other psychoactive plants and chemicals, sensory overload and deprivation, biofeedback and neurofeedback, hypnosis and suggestion, and more.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Con Ágilmente Estanislao Bachrach puso de moda la neurociencia. Con En el limbo - luego de años de investigación - el divulgador científico más lúcido de la década nos presenta una nueva teoría sobre las emociones que barre por completo con los viejos conceptos que aún hoy intentan imponer los ensayos de autores que repiten viejas fórmulas.

This book comprises four books to help you on your path to success.

We are trapped by a plethora of expectations that we define for ourselves and others, as well as those that others define for us. They are ingrained in us, and we behave and act every day without realizing the impact they have on all aspects of our lives, including relationships, physical health, finances, and so on, resulting in frustration, sacrifice, anxiety, and even depression.

The Science of Introverts will uncover everything you never knew about yourself and others and will teach you how to take advantage of who you are and capitalize on your unique strengths. It is filled with breakthrough and fascinating studies regarding introversion, extroversion, and personality in general - and the lessons we can take and use to enrich our lives and feel more comfortable in our unique identities.