Design Science

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Signs are meant to point us toward something: Jesus. Story in the Stars takes an in-depth look at the Bible and all the signs God mapped out through constellations, planets, and even the way the Earth is tilted. We are uniquely designed by God, and he loves us so much that he ensured a way for all inhabitants of the Earth, through all of time, to see the messages of salvation and redemption that he painted in the stars.

Have you ever gone to a theme park and wondered, "How did they do that?" At last there's a book that tells you. Theme Park Design reveals the secrets behind some of the world's greatest attractions. Take a peek behind the scenes, with a theme park engineer. Aimed at theme park enthusiasts, the book features behind the scenes information based upon author Steve Alcorn's 35 years designing attractions.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early 20th century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

"A diamond is forever." Who among us doesn't recognize this slogan and, with it, the fascination that diamonds hold in our collective imagination as emblems of royalty, glamor, and eternal love? Rachelle Bergstein's cultural biography illuminates the enticing, often surprising story of our society's enduring obsession with diamonds - and the people who have worked tirelessly to ensure their continued allure.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

Our human energy “blueprint” is in a constant state of flux as we grow and change. As our creative ability expands, and our ability to fulfill the potential for a peaceful, just, and sustainable world grows, knowing about the new Global Cycle we’re about to enter has never been more important.

Land that job! An in-depth overview of system design and how to prepare for your interview. When it comes to answering system design questions, many of us don't know where to start. We don't have the logic and knowledge to effectively communicate back a reply that impresses the interviewer. System Design Interview: A Strategic Guide for a Successful Interview is an easy-to-understand, step-by-step book that provides clarity on how to prepare and respond to questions in an interview.

You may think you don’t have the time or the money to start a big permaculture project. But permaculture doesn’t need to be overwhelming. You can start as small as you like, and you can move at a pace that suits you. Don’t feel you have to learn everything in one go and rush out to transform a whole wilderness in a year. Just deal in manageable chunks, and you’ll do just fine. Even if all you have done is tend to a few tomato plants on your window ledge, you can become an expert gardener; all it takes is a little time, patience, and practice.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Databases are structured collections of data that enable efficient retrieval, insertion, updating, and deletion of information. They serve as the foundation for various applications, from simple contact lists to complex enterprise systems. Key concepts include tables, which organize data into rows and columns; relationships, which define connections between tables; and SQL (Structured Query Language), used to interact with databases by querying and manipulating data.

As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization.

Far out at sea, where the water is the bluest of blue, lived a Little Mermaid with her five sisters in an enchanting underwater city surrounded by beautiful flowers and exotic fish of all kinds. Fascinated by stories of the world beyond where the animals and humans dwell, they eagerly awaited their turn to the surface. So, as decree allowed, the Little Mermaid was permitted to rise out of the sea to sit on the rocks in the moonlight on her 16th birthday. In this strange new world, she saves a charming prince from certain death and falls in love.

Homo sapiens emerged as a species about 200,000 years ago and soon—with fire, simple tools, and an egalitarian social system—we inhabited every continent. But now our infinitely elaborated tools and our highly non-egalitarian social system threaten sustainability. Many at the bottom lose the desire to live, committing suicide or succumbing to drugs, alcohol, and obesity. What is Health? explains from the bottom up—molecules to society—how we reached this point.

Dive into AI Meets UX: Designing the Next Generation of User-Centered Products, the ultimate audiobook for designers, product managers, developers, and AI enthusiasts. This step-by-step guide explores how to craft ethical, innovative, and user-centered experiences powered by AI. Discover the basics of AI technologies like machine learning and natural language processing, learn how to design for trust and transparency, tackle ethical challenges, and collaborate effectively across teams.

Does the universe embody beautiful ideas? Artists as well as scientists throughout human history have pondered this “beautiful question.” With Nobel laureate Frank Wilczek as your guide, embark on a voyage of related discoveries, from Plato and Pythagoras up to the present...

An extraordinary investigation into shade, this “compelling . . . conversation-starter draws examples from history, city-planning and social policy” (NPR) to change the way we think about a critical natural resource that should be available to all. “Thought-provoking . . . Bloch, an...