Development Aid

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Parenthood by Proxy is a passionate and provocative summation of the perils of parenting and a road map to safety for America's families. Never one to shy away from tough truths, Dr. Laura marshals compelling evidence for the widespread neglect of America's children and condemns the numerous...

From a distinctive, inimitable voice, a wickedly funny and fascinating romp through the strange and often contradictory history of Western parenting Why do we read our kids fairy tales about homicidal stepparents? How did helicopter parenting develop if it used to be perfectly socially...

Want to end poverty for good? Entrepreneur and Samasource founder Leila Janah has the solution—give work, not aid. “An audacious, inspiring, and practical book. Leila shows how it’s possible to build a successful business that lifts people out of poverty—not by giving them money but...

From the bestselling author of College Unbound comes a hopeful, inspiring blueprint to help alleviate parents’ anxiety and prepare their college-educated child to successfully land a good job after graduation. Saddled with thousands of dollars of debt, today’s college students are graduating...

NEW YORK TIMES BESTSELLER “[A] masterpiece . . . an astonishing book that will leave you questioning your own life and political views.”—USA Today “If any one person can be given credit for transforming the medical establishment’s thinking about health care for the destitute...

Het oorspronkelijke idee was, om in deze gepolariseerde wereld, waarin communicatie kapot lijkt te zijn, een boek te schrijven dat een bijdrage kon leveren aan het herstel van die communicatie, door inzichtelijk te maken waar het gesprek uit de bocht vliegt en wat je daar dan aan kan doen. Het is veel meer geworden dan dat. Het gaat eigenlijk over "Alles". We denken dat er genoeg in dit boek te vinden is waarmee een mens zijn communicatie kan verbeteren.

For over a decade, Jake battles the Department of Justice and Bureau of Prisons, eventually culminating in an indictment and sixty-month prison sentence.

Using inspirational dialogue combined with music, each of the six meditations in the series serves as a remedy for a specific complaint. The meditations are designed to release negativity and eliminate stress. Used regularly, the meditations promote a positive attitude which will support a deeper sense of peace and well-being.

Just as parents can expect their children to encounter physical bumps, bruises, and injuries along the road to adulthood, emotional distress is also an unavoidable part of growing up. The sources of this distress range from toddlerhood to young adulthood, from the frustration of toilet training to the uncertainty of leaving home for the first time. This second edition of The Parents' Guide to Psychological First Aid brings together an array of experts to offer parental guidance in helping your child navigate and recover from the everyday stresses they will encounter growing up.

Winner of 7 International Book Festival Competitions for Best Novel of the Year, including New York, Los Angeles, Paris, and San Francisco. The year is 1941, and Samson Abrams makes a life-or-death decision that lands him, and his entire family, in the notorious concentration camp Auschwitz...

In American Literature, all main periods are covered, from colonial times to the present movement toward cultural diversity. Also covered are key themes and personalities, with emphasis on major figures, including Ben Franklin, Ralph Waldo Emerson, Walt Whitman, Emily Dickinson, Henry James, Edith Wharton, William Faulkner, Langston Hughes, Tennessee Williams, Alice Walker, and many more.

“Reading Scratched gave me the feeling of standing very close to a blazing fire. It is that brilliant, that intense, and one of the finest explorations I know of what it means to be a woman and an artist.”—Sigrid Nunez, author of The Friend and Winner of the National Book Award for...

From an engineer and entrepreneur, a conversation-changing parenting book about how to engage young women in science, technology, engineering, and math, filled with practical advice for both parents and educators. “VentureGirls is rich with inspiration and practical insights for parents...

The United States is known as a world leader in innovation, boasting brilliant thinkers and trendsetting companies, but that status is at grave risk. American children are well outside the top-ten international student rankings in reading, science, and math; those rankings—not to mention the...

“Do you want to be made well?” Jesus asked this question of the lame man in John 5:6. And it’s the same question those who endeavor to initiate or grow a healing ministry must ask their supplicants. With nearly thirty years of experience in healing ministry, author Nigel Mumford knows that...

There have been a lot of scientific studies dedicated to studying emotional intelligence and how it affects our lives. In the past, the focus was more on IQ as the gold standard for predicting performance. Intelligent people are those who are often described as having high IQs. But recent studies have shown that the more capable, competent and effective individuals are actually those that have a high emotional quotient. In fact, researchers have discovered that people with average IQs outperform those with high IQs 70 percent of the time.

Five best-selling vocabulary test, job, and life preparation titles combined for deeper learning through variety and repetition. Here are 100 and 300 core SAT and GRE words - 100 and 300 words to sound smarter and be more accepted in the workplace and in all of your activities, as well as in your career development. Few things impress as much as a good word in the right spot. The last is a complete vocabulary with 1,500 words. All have been-best sellers on Audible.com and elsewhere.

Make the move from star contributor to exceptional leader in this long overdue hands-on guide. Today’s organizations are packed full of experts in every area from marketing to sales to IT. Many of these people are also leaders, heading teams or departments. They lead because they know more...

Shango and the Amazing Magical Sleeping Spell is one book in a series of books aimed at dealing with a number of childhood issues, such as sleep, fears & phobias, confidence, anxiety, and anger. The books are a therapeutic tool with brief instructions for the parent to follow and listen with the child. The book is aimed at age groups 4-11 years.