Economic Management

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Why are some people with highly successful careers… still unhappy in life?At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and...

Discover the untold truths of leadership in "The Dirty Side of Leadership" by Ron Ward. This isn't your typical leadership book; it's a raw and honest exploration of the personal challenges that every manager, executive, and leader will face. The story begins with Ron Ward, newly appointed Director of a Federal Law Enforcement Academy, as he braces himself to terminate a tenured employee. This pivotal moment unveils his lack of preparation and sparks a journey to master the complexities of leadership.

Albin Kaelin’s book embodies the core principles of sustainability, offering insights and strategies for transitioning towards a more environmentally responsible and resilient future. Listeners will be empowered to redefine their approach to business, driving positive impact and shaping a sustainable future. Don’t miss your chance to be at the forefront of the sustainability revolution.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

We live in a volatile, uncertain, complex and ambiguous (VUCA) world that calls for a paradigm shift in the style of leadership. The new world needs leaders who are purposeful, agile, flexible, cooperative, humble and helpful. Leadership, therefore, is as much about soft skills as hard skills...

An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical...

The world of work, the way we work and we, who work, will continue to evolve. From commuting to large industrial units, to operating from structured cabins and now from homes―every change has brought its set of challenges. It has become imperative for humans to be at the forefront of it.Human...

Leaders in the Making includes in-depth interviews of thirty HR leaders, drawn from public as well as private sectors. These life stories provide highlights of their early childhood, education and career over the years, and touch upon the inflexion points in these leaders’ lives, their major...

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

Der Fall Wirecard ist der größte Wirtschaftsskandal der Nachkriegszeit. Die Top-Manager Markus Braun und Jan Marsalek wandern in Haft oder tauchen unter und der Wirtschaftsstandort Deutschland steht maximal beschädigt da. Felix Holtermann zeigt: Über Jahre hinweg trommelten Analysten für die Aktie, Prüfer hielten die Hand auf, Aufseher schauten weg und Politiker gaben Schützenhilfe. Wirecard betrog ein System, das betrogen werden wollte.

Vor einigen Jahren begann Ray Dalio beunruhigende politische und wirtschaftliche Entwicklungen zu bemerken, denen er in seiner 50-jährigen Karriere noch nie zuvor begegnet war. Auf der Suche nach einer Erklärung entdeckte er, dass solche Kombinationen von Bedingungen charakteristisch für Perioden des Übergangs sind, in denen sich Reichtum und Macht in einer Weise verschoben, die die Weltordnung neu gestaltete.

In this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar...

Written by the New York Times best-selling author team of John Mauldin and Jonathan Tepper, Code Red spills the beans on the central banks in the US, UK, EU, and Japan and how they've rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system.

医者「なぜ患者さんは治療方針を決められないのか」
患者「なぜお医者さんは不安な気持ちをわかってくれないのか」
人間心理のクセがわかれば、溝は埋められる！

「ここまでやって来たのだから続けたい」
「まだ大丈夫だからこのままでいい」
「『がんが消えた』という広告があ

How bad will the current economy get? According to Eric Janszen, we could be facing an unemployment rate of over 10 percent; half of all retail stores boarded up; skeletons of unfinished buildings in our cities; and tax revenues down by 30 percent, leading to big cuts in government services. Sounds grim, but the good news is that this crisis will open the door to a saner economic future if we recognize the opportunity to correct decades of bad policy.

Foreign aid organizations collectively spend hundreds of billions of dollars annually, with mixed results. Part of the problem in these endeavors lies in their execution. Dan Honig argues that high-quality implementation of foreign aid programs often requires contextual information that cannot be seen by those in distant headquarters. Drawing on a novel database of over 14,000 discrete development projects, Honig concludes that aid agencies will often benefit from giving field agents the authority to use their own judgments to guide aid delivery.

When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term's fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later.

Warum wir über Geld reden müssen. Kaum ein Thema wird hierzulande so emotional diskutiert wie die Frage um Geld und Schulden. Die Deutschen sind Sparweltmeister, viele haben Angst vor Inflation und Verschuldung. In einer fundierten Analyse deckt Marcel Fratzscher auf, warum wir uns oft täuschen, wenn es ums Geld geht. Er räumt auf mit lang tradierten Mythen, die unseren Umgang mit Geld, häufig unbewusst, prägen. Höchste Zeit, denn unser irrationales Verhältnis zum Geld spaltet die Gesellschaft - wirtschaftlich und sozial. Und es führt zu einer rasant wachsenden Ungleichheit. Bessere Vorsorge.

In more than a decade as a psychotherapist to some of Asia’s most powerful couples and businesspeople, expat New Yorker Allison Heiliczer has seen it all.In Rethink The Couch: Into the Bedrooms and Boardrooms of Asia with an Expat Therapist, Heiliczer brings readers into her therapy room and...