Economic Management

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

From the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House—the sources for the films The Social Network and 21— comes the larger-than-life true tale of a group of American college buddies who brilliantly built a billion-dollar online poker colossus...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

The story of modern management generally looks to the factories of England and New England for its genesis. But after scouring through old accounting books, Caitlin Rosenthal discovered that Southern planter-capitalists practiced an early form of scientific management. They took meticulous notes, carefully recording daily profits and productivity, and subjected their slaves to experiments and incentive strategies comprised of rewards and brutal punishment.

Getting a new job or a big promotion is like building a house: You need to get the foundation right for both. With a job, the quick-drying cement is how well you do in your first hundred days, since they establish the foundation for long-term momentum and great performance. Tom Neff and Jim...

Over the past two centuries or so, capitalism has undergone profound changes - economic cycles that veer from boom to bust - from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason's Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new.

A "skillful and lucid" (The Wall Street Journal) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity. Algorithms, multitasking, the sharing economy, life hacks: our culture can't get...

Désirez-vous ouvrir et gérer vous-même votre compte bancaire aux États-Unis? Si vous êtes un entrepreneur étranger, ce guide pratique est pour vous! Ce troisième guide dans la série Oui Aux Entrepreneurs® va vous permettre de bien comprendre le fonctionnement du système bancaire américain. Il va aussi vous fournir les outils nécessaires pour ouvrir et gérer votre propre compte bancaire aux États-Unis, aussi bien professionnel que personnel. Ensemble, nous allons explorer plusieurs aspects du monde bancaire aux États-Unis.

Do you want to know what it takes to make change and create solutions? Discover the model to meet the unprecedented challenges unique to the decade ahead and make a remarkable impact on people’s lives. To overcome the radically different challenges of inequity, division, and scarcity of...

This trusted reference puts thousands of ready-to-use words, phrases, descriptions, and action items right at your fingertips — perfect for review time, creating development plans, and monitoring performance year-round. Whether you're an HR professional or a manager, chances are there's one...

Become economically significant, and you’re dealing with Machiavellian grifters who left sovereignty, equal rights, capitalism and individualism long ago. But anyway, let’s examine how to become anti-fragile.

Read by the author. Easy, practical guidance on how to make the most out of your mentorship journey. Being a great mentor leads to thriving, engaged employees on both sides of the mentor-mentee relationship and helps drive renewed purpose. There are growing expectations and interest in business...

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One...

How does a person organize a good life? The ancient Greeks divided time into five types: labour, work, leisure, play and aergia (contemplation). But labour was separated from work, as painful, onerous work undertaken for survival, whereas work could include caring for family members, study, or political activities. But now our jobs are supposed to provide all meaning in life and our time outside of work is thought of as simply 'time off'.

Since the dawn of the Industrial Revolution, capitalism has unleashed unimaginable growth in opportunity and prosperity. Gramm and Boudreaux look at the seven events and issues in American history that define, for most Americans, the role of government and how the 21st century world works. Gramm and Boudreaux argue that the evidence points to a contrary verdict: government interference and failed policies pose the most significant threat to economic freedom.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...

The bestselling author of The Sellout tells the explosive story of the government’s crackdown on insider-trading networks—an investigation that has already racked up more than 60 convictions. In Circle of Friends, award-winning journalist Charles Gasparino—one of Wall Street's most...

Startup Playbook for Teen Entrepreneurs by Angela Winter is an empowering guide designed for the next generation of innovators and changemakers. Drawing from years of entrepreneurial insight, Angela takes listeners on a step-by-step journey, transforming big dreams into actionable ventures. Whether you want to launch a passion project, earn extra money, or build something that leaves a lasting impact, this playbook covers everything from brainstorming ideas to scaling and exiting a venture.

A journalistic quest to discover the secrets of the best talent hunters, revealing how they spot superstars before anybody else. Why are some people so much better than everyone else at spotting future stars? How do the best talent pickers in any field recognize future greatness--the subtle...