Economic Psychology

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Twenty-seven-year-old Sarah Thebarge had it all - a loving boyfriend, an Ivy League degree, and a successful career - when her life was derailed by an unthinkable diagnosis: aggressive breast cancer. After surviving the grueling treatments - though just barely - Sarah moved to Portland, Oregon, to start over. There, a chance encounter with an exhausted African mother and her daughters transformed her life again.

Die Zahlen sind alarmierend: immer mehr Menschen in Deutschland leiden an Burnout und dauerhaften Stress. Kein Wunder, schließlich wird in unserer heutigen Leistungsgesellschaft auch immer mehr von uns abverlangt. Wenn es da einmal zu einem persönlichen Rückschlag kommt werden viele Menschen schnell aus der Bahn geworfen. Aber wie kann es sein, dass einige Menschen an Rückschlägen förmlich zerbrechen, während andere Menschen diese scheinbar mühelos wegstecken können?

This book examines how the human mind, in particular that of the American working class, navigates the various cultural factors that have composed the American economy.

Gamer and commentator Jamie Madigan's fresh and pertinent new book shows how business leaders can promote a culture of productivity and innovation using gaming techniques and psychology. Just as games teach players to navigate a virtual "world", bosses teach employees to navigate the workplace by solving problems, cooperating with colleagues, and setting long-term goals. The application of video games has the potential to eliminate dreary offices in favor of more stimulating - and ultimately, more profitable - work environments. Look no further to level up your team!

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.