Economic Theory

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

La Riqueza de las Naciones es un tratado extenso sobre cómo se produce, distribuye y acumula la riqueza en una sociedad. Adam Smith examina los principios del trabajo, el comercio, los impuestos y el papel del Estado. Propone que la búsqueda individual del beneficio propio, guiada por principios de libertad y competencia, puede generar bienestar colectivo.

After years of ill health, capitalism is now in a critical condition. Growth has given way to stagnation; inequality is leading to instability; and confidence in the money economy has all but evaporated. In How Will Capitalism End?, the acclaimed analyst of contemporary politics and economics Wolfgang Streeck argues the world is about to change.

When economists are called “influential,” it usually means they’ve changed the way other economists think. By that standard, Milton Friedman was one of the most influential economists of all time.

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.

Brought to you by Penguin. How can we create a better future – one that truly prioritises health and happiness? For too long, economic thinkers have left out acts of care - written off as 'women's work' for centuries - from their calculations. The result? Terrible real-world consequences today...

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives.

Austrian economics is the most powerful explanation of why governments, no matter how well-intentioned, lack the knowledge, wisdom, and ability to direct the lives of multitudes of people better than those people can do for themselves. In this book, economist Richard Ebeling introduces you to the central ideas in Austrian economics, as well as their importance for us today.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

Our current democratic capitalist system is close to imploding. This book is the first to reveal the secret financial system dominating capitalism today and shows how we can create accountability to restore our democracy.

For over two-hundred years, capitalist systems have overtaken the global economy, spreading near-universal growth and opening the floodgates for limitless human potential. Yet something is going terribly wrong in the world economy. National bestselling author George Gilder explains how economics is not an incentive system but an information system. Redefining capitalism for the modern age, he reveals how free enterprise is a mind driven system, material resources are essentially as infinite as atoms, and what governs economic growth is human creativity.

The Great Recession, institutional dysfunction, a growing divide between urban and rural prospects, and failed efforts to effectively address immigration have paved the way for a populist backlash that disrupts the postwar bargain between political elites and citizens. Whether today's populism represents a corrective to unfair and obsolete policies or a threat to liberal democracy remains up for debate. To respond to today's crisis, good leaders must strive for inclusive economic growth while addressing social and cultural issues, including demographic anxiety, with frank attention.

'Local is Our Future' by Helena Norberg-Hodge connects the dots between our social, economic, ecological and spiritual crises, revealing how a systemic shift from global to local can address these seemingly disparate problems simultaneously. Distilling the wisdom gleaned from four decades of activism and direct experience in both the global North and South, Helena lucidly deconstructs the old narrative of 'progress' through technological advance and corporate growth, while presenting a concise and compelling case for economic localization.

The Austrian School of Economics - a movement that has had a vast impact on economics, politics, and society, especially among the American right - is poorly understood by supporters and detractors alike. Defining themselves in opposition to the mainstream, economists such as Ludwig von Mises, Friedrich Hayek, and Joseph Schumpeter built the School’s international reputation with their work on business cycles and monetary theory. In this collective biography, Janek Wasserman brings these figures to life....

In The Coming Economic Collapse, Dr. Leeb shows that the U.S. economy is standing on the brink of the biggest crisis in history.

As the fast-growing economies of China and India push global demand for oil beyond production capacity, Americans will experience a permanent energy shortfall far worse than the one in the 1970s. The result will be severe financial hardship for most people, and once-in-a-lifetime opportunities for investors to become incredibly rich.

This is an urgent call-to-arms to avert an all-but-certain catastrophe and a survival kit for an era that offers us only two financial choices: poverty or wealth.

In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies.

From the man that the New York Times calls “the most important person you’ve never heard of,” renowned Cambridge University economist Sir Partha Dasgupta, comes a paradigm shifting treatise, asking a simple yet profound question—what if we put a value on nature, just as we put a value on...

A collection of essays by Austrian School economist and Nobel laureate F. A. Hayek, whom Ludwig von Mises described as “one of the great economists” of all time. The vision of this book was to serve as a primer for the layperson, introducing a new generation of listeners to Hayek’s writings.

In the graveyard of economic ideology, dead ideas still stalk the land. The recent financial crisis laid bare many of the assumptions behind market liberalism--the theory that market-based solutions are always best, regardless of the problem. For decades, their advocates dominated mainstream economics, and their influence created a system where an unthinking faith in markets led many to view speculative investments as fundamentally safe.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...